Putting the “New” in New Balance.


The Literal Fire – J. Crew Inferno Orange 998

The current New Balance mania that’s cutting through the sneaker world like a Vibram soled tornado has all the makings of a lost Malcolm Gladwell case study. What exactly was the tipping point that launched NB’s from average schmo staple to fodder for the insatiable menswear masses? I’ll leave that one for Gladwell’s next book, but I will say that New Balance has done an exemplary job at embracing their new-found market. Sure, those old school, all grey sneaks that the Costanza’s of the world used to wear still remain their most popular models, but over the past couple years NB has revamped their classic running shoes to create some damn fine, and for that matter, flashy, designs. It seems that every week New Balance seems to drop another “banger” (that’s what sneakerheads are saying these days right?) so we decided to round up the eight best releases of the past year.


The Throwback – 997 Reissues


The Confused Grandpa – Engineered Garments 993


The Frankenstein – ML72


The David Hockney – Concepts “C-Note” 998


The Stockholm Storm – Norse Projects “Danish Weather” 1500

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The True Blue 991

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The Old Glory – Made in the USA 998

*While most of these sneakers are unfortunately already sold out, with the brand’s recent track record, we’re sure some even better designs are just around the corner.

Comments on “Putting the “New” in New Balance.

    Thom on March 21, 2014 12:47 PM:

    The made in the UK 420s aren’t flashie, but they sure are nice.

    Matt Dougan on March 21, 2014 2:44 PM:

    Thar frankenstein is sweet….

    Ray Hull on March 21, 2014 3:22 PM:

    I hope they succeed. My experience is seeing them trudge along the mall under baggy jeans and gray hair. ‘Nothing wrong with that’, but it’s not growing their market.

    Tim on March 21, 2014 3:50 PM:

    Don’t forget the Ball & Buck camo’s!

    Matt on March 21, 2014 4:06 PM:

    The company is pushing to make running shoes for the U.S. military. It will be interesting to see if this affects NB’s civilian offerings.

    Max M on March 21, 2014 8:16 PM:

    New Balance has a skate shoe line called Numeric. The team is led by PJ Ladd, an amazing skateboarder, one of the best, and is from Boston. The whole team is solid. New Balance in general has become more streetstyle focused. To compete in the skateboard shoe world you need some good designers, it’s very competitive. Time will tell if they are gonna make it. It took Nike a long time to break into the skate scene.
    I try to wear New Balance before Nike, just because they have some Made In America shoes, though I don’t think the skate shoes are.

    Bebe on March 22, 2014 5:56 PM:

    Good color combos and not really flashy at all. OTOH, if you’re going to run with the Inferno Orange, Day-Glo Green, or Chrome Yellow ones, your times had better approach those of Usain Bolt. If not, then stick to the ole’ blue ‘n grey like the rest of us.

    iblamesummers on March 23, 2014 1:30 PM:

    the camo ones are pretty cool.

    Dan on March 27, 2014 10:00 AM:

    Fashion is just now catching NB. In DC, Balances have always been poppin. Burn Rubber has done a ton of ill NBs and so has Ronnie Fieg. And the illest pair was the CNCPT Kennedy 999 from like 2010

    Otto on April 12, 2014 8:51 PM:

    The grey 993’s are a classic and a staple with frat hounds prep school students and steve jobs types all around. I wear mine all the time, and I hope to see more people embrace an American made sneaker as opposed to those made overseas. Great post.

Comments are closed.