If you ask me, this would be my take on Normcore. If you haven’t heard of Normcore (it’s a supposed trend where people wear 1990s basic clothes to attempt to appear plain or normal — at a time when so many are attempting to set themselves apart as individuals). It’s conformity packaged as non-conformity wrapped up in bike shorts and goofy relics from Seinfeld. While all that seems interesting for a minute, I’m slightly more interested in looking good for the longer terms. At the heart of my approach to long lasting stylishness is the concept of buying (and wearing) clothes with no obsolesce. The only exception in this rig here is potentially that Leica, since it is digital. This look is more about the virtues of long lasting icons and the simplicity of having a “uniform.” I don’t need a trend or a desire to be noticed to dictate how I dress myself. I dress more for the the idea that I want to be able to look back at my style thirty years from now and be as relevant then as I would be now. That’s it, pure and simple.
Some would look at this and think it is beyond “basic” to the point of being boring, to me it hits just the right note. All of these items individually look inconspicuous, but each is a wonderful example of the power which sits at the intersection of understated and refined. This look reminds me of something my friend Arnaud in Paris would wear. It wouldn’t be these pieces exactly, but this vibe for sure. Every time I see him he’s wearing a basic white shirt, clean classic sneakers and other simple items that round it all out. Sometimes the sneakers are swapped out for dress shoes, occasionally there’s a cashmere sweater in the mix and other times he’s wearing a simple pair of raw denim jeans. This look may seem haphazard, but it’s choreographed perfectly and expertly selected. And just like Normcore, dressing like this is all about hiding in plain sight.
More item specifics after the jump.
- Officine Generale White Button Down Shirt
- Leica M
- IWC Aquatimer Chronograph
- Sunspel Cotton Boxer Shorts
- Ray-Ban Original Wayfarer Sunglasses
- Rimowa Topas Suitcase
- Sunspel Loopback Sweatshirt
- Incotex Slim Fit Cotton Blend Chinos
- Adidas Stan Smith Sneakers