Tucked away in an alley in Tokyo’s Aoyama neighborhood (a very fashionable part of town I might add) is the newish Levi’s Vintage Clothing store — one of the few places in the world that you can get all eight archival variations of the Levi’s 501 and a huge selection of the other normally reclusive LVC goods. This Levi’s Vintage Clothing store in Tokyo closely resembles the Cinch store I checked out in London this past spring, though the store in Japan is much much bigger. It has been a little more than a year since Maurizio Donadi was brought in to help reorganize the Levi’s premium business and these new LVC retail outposts are a clear reflection of Maurizio’s vision. Before Donadi was in the picture, LVC was sort of stuck in limbo between the Levi’s labyrinth of different offerings and retail stores. These days the collection is much more accessible (in terms of consumers being able to find the product), but the goods still carry a significant price tag. Though, I should say it is an understandable price structure given all that goes into the development and production (made in USA, etc) of the product.
