When Japanese designer Hitoshi Tsujimoto founded The Real McCoys back around the turn of the millennium, he did so with the clear intention of creating garments that were not merely vintage inspired, but were as close to authentic reproductions as the modern man would allow. By meticulously recreating garments from the forties and fifties to their exact specs, Tsujimoto appeals to those that share his proclivity for the past, which as it turns out is quite the considerable audience. Over the past decade or so, The Real McCoys has become the destination for men that like their jackets lined in deerskin, their tees loopwheeled, and their jeans cut like Brando’s, no matter the cost (which at The Real McCoys can be eye-poppingly steep.) This success has certainly led to an uptick in stockists for the Real McCoys here in America, which no doubt has influenced their decision to finally open a proper shop at 10 Greene Street in SoHo.
Despite The Real McCoys obsession with the authentic, their Greene Street shop is not the carefully recreated WWII era haberdashery that one might expect. And that’s a great thing. There are the expected darker details and army accents, but it’s certainly not militaria overload to the point that you feel as if you’re shopping inside a supply depot. Instead the high ceilings and open layout of the shop (which is operated by Gordon Heffner who also owns the denim mecca, Blue in Green right next door) place the focus on clothes themselves, allowing for the closer inspection that a Real McCoy’s garment deserves. The shop is organized by category, flowing comfortably from stiff black moto-jackets, to deep blue jeans, around to hefty fleeces without overwhelming the customer in the least. It’s a space that invites you to pick up a jacket, shake it out, feel the seams, inspect the details, and generally understand what makes The Real McCoys so sought after. Whether or not you can actually afford that jacket, well that’s probably a whole other story entirely.