A well designed object can broaden your understanding of the world. That is the theory that drives Drew Seskunas, co-director of design studio The Principals in his pursuit of object perfection. Much like Jack Purcell, Drew and his partners make beautiful things, create art, design spaces, and use physical objects to connect to people on an emotional level. They seek to expand our understanding of the built realm without abandoning its history.
Their craft combines industrial design, architecture, and occasionally robotics. Whether theyâ€™re designing a reactive architectural environment for Bonaroo Music Festival or a flask that not only holds liquid, but looks like liquid for Areaware, they are pushing creativity over convention, and mastering how form can drive function.
Along with Converse Jack Purcell, we step inside Drewâ€™s Brooklyn studio to see how he forms beautiful idea into a beautiful object.
Click the interactive video to learn more about the new Converse Jack Purcell Signature Sneaker.