As an observer of style, Mordechai Rubinstein is seemingly everywhere. No place in the city is safe from his relentless pursuit of the quirky, interesting, the “proper” and most importantly, the stylish. His personal take on clothing varies greatly from the typical person, and he has made name for himself by consistently zigging when everyone else zags. While working at the influential (and now defunct) SoHo shop New Republic in the early aughts Mordechai met Andy Spade who eventually brought him into the fold and helped promote Mordechai’s perspective and his endearing brand of weirdness. During his time with Spade, Rubinstein broke through and made a name for himself by letting his creativity shine and embracing the unconvention in everything. In fact, this concept of creativity over convention is what truly makes Mordehai such a talent in the menswear world.

Along with Jack Purcell, we took to the streets of NYC with Mordechai to get his take on the city – while wearing the iconic Converse Jack Purcell Signature sneaker – which inspires his daily quest for all things interesting and cool. The new Signature Jack Purcell sneaker represents the modern evolution of the iconic silhouette, and you know that if Mordechai is wearing the Jack Purcell it must be good. Because as we’ve seen through his site Mister Mort, Mordecai is someone who takes personal style very seriously. Which is exactly why we love him so much.

Click the interactive video to learn more about the new Jack Purcell.