A Whale of a Boat.

On a recent episode of Comedians in Cars Getting Coffee, Jerry Seinfeld rolled around Montauk while interviewing Jimmy Fallon. The episode featured a whole lot of star power for one small web short (not to mention one very tiny car) but both celebrities still managed to get upstaged by the unlikeliest of cameos – a boat. But, not just any boat, a thirteen foot Boston Whaler which Seinfeld proudly called, “the greatest boat in the world.” For as hyperbolic as that may sound, Seinfeld’s claim is one-upped by an even bolder statement from the Boston Whaler company itself – that their boats are “unsinkable legends.”

That phrase (which is their officially trademarked tagline) reflects the bombastic attitude which has kept Whaler afloat for nearly sixty years. Created by Dick Fisher, a natty Harvard grad in 1958, the Whaler was a lightweight, foam-core boat with a non-traditional shape which made it extraordinarily buoyant. Fisher’s true skill though, was in marketing, as epitomized by the now legendary 1961 print ad in which he confidently took a chainsaw to one of his thirteen foot creations. The boat stayed afloat and the Whaler company became known across the seafaring community for their unconventional and unsinkable dinghys.

That unsinkable claim no longer holds the weight it once did though, as the Coast Guard now requires all motorboats boats to meet this standard, but the Whaler company has not lost their founder’s boastful spirit. In 2007 they even updated Fisher’s chainsaw routine by shooting a nineteen footer in a half with an M60. That boat, of course, stayed afloat. To this day recreational boat-lovers around the world are still drawn to the Whaler’s unorthodox designs and even more unorthodox attitude. And as Seinfeld points out, the logo is pretty damn cool too.

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Comments on “A Whale of a Boat.

    Phinney Baxter White on January 23, 2015 2:20 PM:

    I have a 13′ I use in Casco Bay off of Merepoint. I’m counting the days now– 127 left until launch!

    Bill on January 23, 2015 3:18 PM:

    Nice, I looked up this company too after watching that episode.

    Scott on January 24, 2015 12:37 AM:

    The true beauty of the 13 ft hull is its ability to propel itself out of the water when hitting a larger wake…whalers are true fun!

    Ted on January 24, 2015 5:38 AM:

    The “want” of every South Shore LI boy!
    The perfect boat.

    Ace on January 26, 2015 6:17 PM:

    1967 Nauset here. The boat gets lots of compliments and I love that classic Whaler blue interior.

    jeff on January 28, 2015 11:25 AM:

    great post, but there is nothing “unorthodox” about the current whaler designs and they are nearly indistinguishable from other brands,

Comments are closed.