Does a daily jogger really need the same gear as a marathon runner? Does a biker in the city really need to dress like he’s in the Tour de France? Are gym clothes supposed to look like they were developed by Nasa?
From Andrew Parietti’s perspective the answer to all of these questions is a resounding no. Parietti, along with his business partner and founder Tyler Haney, created Outdoor Voices, an American made athletic-wear brand for non-athletes. The duo, like most of us, enjoy exercise but were tired of the overwrought work out gear which most activewear companies push out today.
It seems absurd for a businessman to suddenly dress-up as a marathon runner (or worse a teenage lacrosse player) every time he heads out for a run. And yet, this is how much of us exercise right now. Outdoor Voices don’t pride themselves on innovative fabrics, or cutting silhouettes, rather they chose to focus on a far less tantalizing characteristic: wearability. They use patterns that are muted, they added an inner phone pocket to their shorts, and their shirts, while made from techy fabrics, do not look it whatsoever. Even their new Austin, Texas flagship looks more Monocle than Sports Illustrated.
Outdoor Voices is a brand for those that us run, but do so at our own pace. And if you happen to run into a friend to grab a beer along the way, then at least you aren’t dressed like Usain Bolt at the bar.