â€œThe taste level for tweed is like art.â€
Purdey creative lead, Peter Sant has been walking me through the brandâ€™s mammoth collections and he has just arrived at the tweeds. As we reach this section, Peterâ€™s smile grows a bit wider, and his hands shuffle excitedly between the burly sport coats that define this particular offering. Based on this enthusiasm, there’s no question that this is Peterâ€™s favorite section in Purdeyâ€™s latest assortment, but heâ€™d never say that himself. Peter would probably say that he has an equal amount of love for every piece of the Purdey line. I canâ€™t blame him, I mean, whatâ€™s not to love?
Since joining Purdey a year ago, Sant has taken a concerted effort to focus on the stories behind the brandâ€™s complex, yet complimentary collection of items. He excitedly tells me tales of four-ply knitwear from Hawick, a Scottish border town, of an Irishman who hand carves sticks (or canes as theyâ€™re known here in the states) only producing one every day or so, and of gorgeous cartridge bags, which are hand-sewn by a retired saddle maker.
As a brand, Purdey encompasses a lifestyle, one that is aspirational no doubt, but one that is also reverential. Purdeyâ€™s legacy as a gunmaker and hunting brand is never far from their clothing collections. These are the three piece suits, and Danite soled shoes that embody the â€œclassic English country look,â€ only now Purdey has updated them for everyday life. Thereâ€™s no reason you couldnâ€™t wear one of their 14 ounce tweed gamekeeperâ€™s coats for your daily subway commute, or toss a peasant patterned pocket square in a patch-pocket sport coat, or for that matter convert one of the aforementioned cartridge bags into a daily carryall. Just make sure you leave all of the actual cartridges at home. â€”JG