Grooming is the new #Menswear

Today is a pretty big day for your face. Harry’s, the lords of American shaving, unveiled its new magazine called Five O’ Clock (which is obviously a cheeky drinking reference). Then, almost simultaneously, the masterminds at Mr Porter took the lid off of its new grooming shop, which is stocked with all sorts of good stuff from Aesop, Baxter of California (which we do work with, full disclosure), Le Labo, Malin + Goetz and more. Maybe there’s something in the water?

Or maybe it seems like today could be looked back upon as a red-letter day for men’s faces. Obviously, that is a bit of an overstatement, but the fact that all of this is happening makes me think that guys are actually taking care of themselves. Not that the concept of that is really new, but it seems like there’s some sort critical mass forming in the men’s grooming world? That or this is the pendulum is finally swinging away from the frothy, bearded-days of the urban woodsman. As someone who has had to shave his entire life (due to my inability to wear a normal looking beard), these days of shaving start-ups like Harry’s are a welcome sight.

Ted Harrington is one strange fellow. Proof above.

Wanting to have a voice in the grooming conversation, and as Harry’s co-founder Jeff Raider told me at the launch dinner for Five O’ Clock. ‘There were just so many unanswered questions, we wanted a resource for our guys and we thought it would be fun to start a magazine. It’s something we thought about since the beginning, but we needed to launch Harry’s first.” Which they did, and to much fanfare and then they made good on the grooming magazine idea.

Both Jeff and his co-founder partner Andy Katz-Mayfield seem to possess both the acumen and the sense of humor to pull something like this off. While Harry’s is serious about the technology that goes into shaving, there’s a playful aspect to the brand and that shines through in Five O’ Clock. Need proof? See our friend Mr. Ted Harrington’s profile. You may never think about shaving the same.


Comments on “Grooming is the new #Menswear

    Makaga on October 1, 2013 3:54 PM:

    Interesting, I would have thought the name Five O’Clock was a cheeky shaving reference (as well as drinking reference). … in a five o’clcok shadow. Thanks for sharing this company with us. Looks swell!

    Michael Williams on October 1, 2013 4:01 PM:

    Makaga — It’s a shaving reference. I was joking.

    Matthew Pike on October 1, 2013 4:21 PM:

    I’ve been a fan of Harry’s for a wee while, so much so that I waited till I was in America recently to get my orders in. They have a lot of fun with it, I mean, it’s just shaving and some of the more commercial brands forget that bit.

    jiheison on October 1, 2013 7:05 PM:

    “(C)heeky”. I see what you did there.

    Austin on October 2, 2013 8:22 AM:

    Love the interview with Mr. Harrington. It wasn’t surprising at all given how hilarious he is on Instagram, etc.

    How did you do entire grabs of a webpage like that? Pretty neat.

    Makaga on October 3, 2013 3:49 PM:

    lol, now I am laughing at myself for missing the joke. :) Thanks, Michael.

    Joshua Rachman on October 11, 2013 10:36 AM:

    It’s not a joke if it doesn’t have any possibility of making someone laugh. Yes, cheeky, shaving, shadow, whatever, we all get the connotation but putting a dumb pun next to an absent reference (to drinking) doesnt make it funny.

Comments are closed.