If ever you got a shave or a haircut at the original barbershop at Freemans Sporting Club you will understand that more space was needed since about week two. This morning I was one of the first to get my hair cut at the newly expanded shop next door at 10 Rivington Street. While the new set-up is much more spacious than the previous location, it still gets crowded with customers basically the minute it opens. I actually went by to see this new barbershop yesterday afternoon and as soon as I got there the door was still being painted and customers were climbing in through the window to get haircuts. That’s loyalty.
Designed by Taavo Somer, the space pays homage to his Scandinavian roots with light pine wood covering the entire ceiling. The pine â€”which was sourced from an old barn in Upstate New Yorkâ€” was also used to make the custom barber stations. The new shop is very much a work in progress, with some of the finishing touches still to come. Miles Elliot, one of the partners in the operation, told me that so many people came by during the two days they were transitioning to the new space so many regulars came by to try to get appointments, they figured they might as well just open as it.
The old barbershop space will be an expanded part of the clothing store with a bespoke fitting room that will open not too far down the road. It occurred to me while standing in front of the new barbershop at 10 Rivington that eventually the Freeman’s Sporting Club empire will stretch as far as the eye can see. All the way from the end of Rivington to the other. Just look for the line of the FSC faithful…
Barbershop | 10 Rivington Street, NYC | 212-673-3209