On the surface Slowear doesn’t appear to be much different from a variety of other Italian brands. Nice fabrics, good construction and some interesting design, but not over designed. The difference becomes more clear the minute you actually wear the product. It’s at that point that you will very quickly place the brand on an altogether higher level. At dinner last night, my friend randomly asked me what my favorite brand was. I had no real answer, I was stumped. Today I woke up and saw this great video from Mr Porter profiling Slowear and my choice was right there. Now I am thinking that if I were deserted on an island and could only wear one brand for the rest of my life, I would easily choose Slowear.
It all started for me with Incotex pants – they are the pants brand under Slowear and they make amazing pants. They’re spendy, but worth it. When I am in Italy, I almost always come back with a pair or two. Getting the VAT back helps and it’s nice to get some Italian-only fits. In-between trips to Italy I buy them from Mr Porter. The jackets, sweaters and shirts are also well worth the price of admission. It’s all basic, thoughtfully designed and well-constructed. It’s the sleeper brand of all sleeper brands – a sentiment I’ve extolled before. I appreciate the fact that Mr Porter gets it enough to feature the brand and tell the story of Slowear. Because sometimes even the most obvious choice can be easily overlooked. [SLOWEAR]