Compelling Characters | Four Barrel’s Jeremy Tooker

One thing you notice when you go to Four Barrel on Valencia Street in San Francisco is a decided lack of people camped out working on their laptops. This is intentional, there’s not power outlets or wi-fi provided because the focus is on coffee – as it should be. Granted, some people want to post up in a coffee shop soaking up all of the oxygen, but that’s why God invented Starbucks.

The guys at Tellason worked with the very talented folks at SF based Vertical Online to profile the compelling characters that wear Tellason jeans, including this video and the previous release that focused on motorcycle builder Todd Blugaugh. These short films are beautiful pieces strictly from a visual standpoint, but it’s nice to know that these connections are real and the guys actually wear the jeans. Much respect to Four Barrel, Vertical Online and Tellason for keeping it real.

Related: ACL’s 2009 interview of Tellason’s Tony Patella.

Comments on “Compelling Characters | Four Barrel’s Jeremy Tooker

    bickles on June 6, 2013 7:25 AM:

    In SF, the great coffee shops are like fine dining with impeccable service and product. Four Barrels is great people/barristas and stellar coffee. Visited in January when The Mill was barely open. Highly recommended.

    scp on June 6, 2013 7:45 AM:

    all this stuff is so good. makes me want to replant in sf even more now. i love your site so much, its one of 6 bookmarks i have.

    Jg. for FatScribe on June 9, 2013 7:57 AM:

    such a great “slow” lifestyle profile. really enjoyed this ACL … thanks for posting.


    Jeremy on June 10, 2013 8:38 AM:

    The Mill is a really amazing and gracious space.
    It was fun getting simple toast from the front tent/cashier/toasting station they had setup before the official opening and while construction was going on.

    It’s nice to see businesses like this open up along Divisadero. Divisadero will be quite different in the next couple years and I think it will look much like what became of Valencia St.

    Jono on June 10, 2013 9:37 AM:

    Fantastic profile, props to Vertical Online. Just took a look at their site and all the videos are incredibly well made and compelling. Thanks ACL for posting.

Comments are closed.