So much of Tokyo is tucked away in a small alleyways or hidden upstairs in a plain-looking office buildings that if you aren’t actively looking for things you probably won’t find the really good stuff. Part of this is because Tokyo rents are amazingly expensive, and part of it seems to be based on the thrill of the hunt. Such is the case for the vintage shop Pueblo. The owner Eiji Asakawa keeps a sign out front, but unless you know what you are looking for or are an adventurous sort you are probably going to miss the place. There are so many randomly named places in Harajuku that if you were to check everything out you would probably just spend most of your day discovering hair salons. The Japanese obsession with hair is something I can’t even begin to understand. The Japanese obsession with vintage Americana, that I have a better idea about.
Pueblo is a great vintage shop with a whole lot of classic old stuff on hand including the obvious denim and workwear, but the shop also has a lot of great vintage dress shoes including a bunch of old Aldens. It was funny to see the old Alden “Foot Balance” boxes stacked up on the floor. I’ve never really noticed them in Tokyo before, but for whatever reason I saw a bunch of vintage Aldens from the last few decades in the vintage shops around Harajuku on this trip, including at Pueblo. Also for sale was a rack of old Brooks Brothers shirts and all of the requisite Ivy League style clothing that one could expect. The only non-vintage label I noticed was Corona, a brand I first learned about from Koji at Extra, and one I saw frequently during this trip to Tokyo. Turns out Eiji and Koji are friends. Not surprising considering the two are so big in the world of vintage, have such similar aesthetics and, like their customers, love the thrill of the hunt.