Since the beginning, Batten Sportswear has been a collection I have really bought into. Shinya Hasegawa, the man behind the clothes, has always inspired me with his dedication and commitment to go off on his own and put a stake in the ground. I’ve seen Batten grow from a one man operation with zero stores and the tiniest of offices on 37th Street to a slightly less tiny office with a production person, a showroom and dozens of stores in the matter of a few seasons. It’s been cool to see Batten develop and grow, it is especially great because every season I am impressed with the product. I like the fact that Batten refines and tweaks stuff I already love like 60/40 jackets, bags and anoraks. It isn’t trying to reinvent anything per se, Batten makes good things better by tweaking the fits and adding in little details that make the clothes special.
The SS13 collection (which lands in stores this coming January) features many of the same shapes that made Batten popular, but changes things up with different fabrics and patterns. The cotton anorak is a good example of this. The backpacks and custom NY-centric printed goods are also nice additions. The 60/40 parkas continue to be center of attention.
The collection draws inspiration from East Coast surfing –a sport that is fawned over much more than actually practiced –something that gives the line a good angle, but doesn’t take things too far. To me, playing up East Coast surfing is like boasting about being the best sailor on Lake Erie, don’t expect to get much attention from the ladies at a cocktail party. Luckily Shinya treads fairly lightly and draws a good balance between the Rockaways and his love of vintage and Western wear. These are themes that seem to be polar opposites, but they happen to live together well within Batten. Obviously these collection concepts play well to the Japanese market, which Batten has done a good job of capitalizing on. Frankly, it makes life easier for people like me (and maybe you) who typically have to go to Japan to get the good stuff like this. [BATTEN SPORTSWEAR]
Comments on “Striking the Right Balance | Batten Sportswear SS13”
One of my favorite new brands. Picked up the 60/40 parka and board shorts from SS12 and absolutely love them.
And i thought the quiksilver symbol was cool! Someday i’ll buy one of his pieces… someday.. I wish he stocked somewhere in Boston area.
duuuuuude, yeah it’s pretty rad looking stuff
Yup. There’s no good surf on the East Coast and no good surfers either. Just so everyone knows.
Nice bags … very stylish !!! Even though they are colored they are still very masculine …
“Even though they are colored they are still very masculine â€¦”
Shinya is hot
Oh yea.. stupid east coast surfers. not like the best surfer in the world… ever.. came from Pebble beach or anything…thats in Florida. (so much rhetorical sarcasm!)
Of course, the Leroy Gramis book is there. I love it!
East coast surfing is about sharing the stoke, west coast, while definitely better is so aggro…
Those backpacks look cool, they remind me of the FjÃ¤llrÃ¤ven ones.
Umm…Pebble Beach is in California. But Kelly Slater is definitely from Cocoa Beach, FL. And both Frieda Zamba and Lisa Andersen are from Daytona/Ormond/Flagler, where I grew up. The waves aren’t much, but we learn how to work ’em.
Batten / TOPO / Poler – Must be an easy time to be a men’s buyer at BEAMS
Yeah, the backpacks are cool…just like the originals back in the Sixties/Seventies by Kelty, North Face, JanSport, et al. replete with the roughout leather bottom.
And surfers and sailors rarely go to cocktail parties…at least not NYC ones.
The owner’s fabric designs are faddishly attractive, and some of them would look great as traditional button-down Hawaiian shirts.
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