Shopping Copenhagen | Norse Projects

Norse Projects has a great multi-label shop in the company’s hometown of Copenhagen. I paid it a visit a few weeks back when I was in town for the CIFF trade-show and was thoroughly impressed with what I saw. While the brand’s clothes are clearly very similar to New York’s Supreme, the skate aspect of Norse seems slightly more subdued. To me that makes it more understandable, more digestible and in turn more likely to be in my closet. It’s not that skate is bad, and honestly what Supreme does overall is very obviously next level and untouchable, but Norse is on a good wave-length with what it is doing and its shop reflects that well.

Of all the things I saw in Denmark, Norse was by far the most likeable thing in a sea of likeable things. The city of Copenhagen, the people and the culture were very enjoyable to me. It is the type of place you want to visit and then tweet about annoyingly, like when people visit Austin, Texas and then talk with the locals (while drinking wine at Tivoli Gardens) about how you could move there. If you are wondering, they would probably prefer you stay home. The lack of massive amounts of people is sort of integral to the enjoyable nature of the place.

In addition to all of the very wearable Norse Projects collection, the shop stocks all sorts of other shoes, coats, accessories and clothing from brands like Tricker’s, Nanamica, Red Wing Heritage, New Balance, Vans, Nike and Levi’s Vintage Clothing. Needless to say, I was compelled to buy a ton of stuff but managed to resist. It is amazing how stores all over the world can all cater to a similar aesthetic and customer. It still intrigues me that I can walk into a store in Copenhagen that could very easily be in New York or Los Angeles or Tokyo or Berlin – but still have a local spin on it. That is just how the Norse Projects shop is. If you manage to take a trip to Copenhagen, be sure to stop in and see for yourself. You should really visit, have I told you how great Copenhagen is?

Norse Projects | Pilestræde 41 1112 København K, Denmark | MAP


Comments on “Shopping Copenhagen | Norse Projects

    Mike Magers on September 10, 2012 4:14 PM:

    Those suede Chukkas are AWESOME…need to locate those in NYC!

    Minus Manhattan on September 10, 2012 4:46 PM:

    @Mike – Yeah, they are. You can get ’em online too:

    mat on September 10, 2012 6:38 PM:

    strong stuff, can’t afford norse but you can see that the quality, fits and styles are top notch

    MOA on September 10, 2012 7:50 PM:

    For those of you interested in Norse Projects, they have a pretty good stable of US stockists…

    NoahZagor on September 11, 2012 11:26 AM:

    Years ago, when doing the ubiquitous post college backpacking through europe trip, I took a decidedly more northern route and found myself spending a week in Copenhagen. It really was one of my favorite cities – open minded, creative, intellectual, friendly, and fun. The Norse Projects shop was yet to exist at that point, but your pics and description make it seem great and so I can only imagine that it now offers another reason as to why Copenhagen is a must go place.

    EMS on September 11, 2012 4:48 PM:

    I love Norse Projects. Have a bunch of tee’s and they are high quality and fit great. With the VAT refund and currency conversion, sometimes its cheaper buying overseas than in the US. (I think unrelated to Norse Projects) has a lot of great stuff. on September 12, 2012 10:44 AM:

    I have to admit, I’m becoming a bigger and bigger fan of wing-tipped boots. Stylish, but not too formal

    Panagiotis on September 13, 2012 8:16 AM:

    Why oh why did I not go with my gut instinct on this..? I was staying at Bella Sky hotel (right next to CIFF) with my wife on our Scandinavian tour. A) I would have seen so many cool things at CIFF and B) hopefully I would have found out about this really cool store!

    Regardless, there were so many cool things about Copenhagen not least of which were the lovely people and the really cool styles. Also, I noticed that most Scandinavians looked and dressed like Ryan Gosling. Is that the prevailing trend right now? :)

    Helena on September 13, 2012 11:01 AM:

    Lovely stuff! Danes have such a great eye for style. Is this stuff available in the UK, do you know?

    Helena xx

    Ian on September 13, 2012 5:47 PM:

    Have to admit: Norse Projects make the most fabulous basics (and otherwise). Agreed w/ 7:50 above: the -Vat allows for more affordable access to NP and other things if you’re willing to pay the $20.00 USD to USA. Tempted to go for a NP sweatshirt this season.

    J115 on September 14, 2012 6:20 PM:

    I own two of their jackets, Aldar and Addi, approximately 40$ each (confiscated goods sold in an obscure outlet in Prague, Czech Republic).

    Pretty decent for 40$ if you ask, but no way to justify the full price ranging from 250 – 300 EUR for each of them.

    Daniel on September 15, 2012 5:13 AM:

    Also consider checking out Han Kjobenhavn ( and Wood Wood ( and if in CPH also the Storm Store.

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