Thirty years ago Barneys New York had a private label collection called Basco, which is an acronym for Barneys (American) Sportswear Company. Recently Tom Kalenderian and Jay Bell from the Barneys men’s team worked to relaunch the private label collection with an updated look. The collection is utilitarian inspired with a tight offering of jackets, shirts, pants and a few leather accessories. The collection mixed some bits of an American aesthetic with a clean continental vibe – which I think works well and seems to be the way things in menswear are moving forward.
While I haven’t seen the original Basco clothing from 30 years ago, I’m guessing from the name the collection was much more of collection of a line of basics. This iteration seems more like American MHL than a collection of true basics. After stopping by the Barneys flagship on Madison Avenue yesterday to see the reincarnated Basco, I can certainly wrap my head around the new line and expect to wear some of this stuff sooner rather than later.
The prices range from $165 for the leather belts, to $245-$295 for the shirts and the jackets will be offered at $995. Everything is made in Italy using either European or Japanese fabrics. While these prices aren’t for everyone, I wouldn’t expect the Barneys customer to do much flinching. It seems to me that this new Basco endeavor (like all private label) offers a lot of value for money. Similar clothing with a comparable make and fabric would likely cost much more from a “designer” label.
If you are feeling this stuff, the good news is you won’t have to wait long. Everything shown here will be on the floor at nearly all of the Barneys stores this week, and Barneys e-com already has it.