While there were quite a few Japanese buyers at Pitti Uomo, there weren’t many labels selling their own wares. One notable exception was Nanamica, who had its second collection of private label goods on offer to buyers. The line was not one to miss – it was full of amazing fabrics, great detailing and the always fun “classics with a twist” that we have all grown to love from the Japanese.
If you aren’t familiar with the company, Nanmica is a distributor in Japan (The North Face Purple Label, Filson, etc.) and also has several of its own stores which sell the labels it distributes plus outside collections from all sorts of good designers. To me, Nanmica is one of the best shops in Japan. I always make a point to stop in and often end up leaving with a something that You can’t find in The States. The good news is, that won’t be the case with the private label collection pictured here.
Nanamica will in fact be wholesaling its AW11 collection (which is the label’s first season – in stores later this summer) and will also have these SS12 clothes for sale in North America, eventually. I heard a rumor that J.Crew will be stocking the line along with Fred Segal Santa Monica (and a few other shops that escape me at this moment), so if you are as into the collection as I am, you won’t have to make the long trip to Japan to get your hands on it.
Update: The folks from Barneys New York said that they will be carrying this SS12 collection and will also have the exclusive for the U.S. on the AW11 collection.
Comments on “Further Assessments | Nanamica SS12”
cool gear…looking forward to it hitting the states.
good looking stuff but someone needs to confront them about that papyrus logo
I love the first jacket and bookbag. I would definitely sport that!
For some reason though, after reading this, all I can think of is “That’s why dad named you Joe Dirt instead of Nonimaker!”
j.crew has carried this line for a minute now.
I really like the print of the plaid on the coat. Spiffy.
Great collection; something is just a tad bit off about it but maybe thats the appeal and the other factor; seeing the items in real life is a whole other world than photographs. It does have a J.Crewness about it.
Looking at this makes me want cooler weather again!
Loving the looks of the outerwear.
Dang! I wanted to call out the Papyrus logo first. Great looking stuff though.
Many men’s labels coming out of Japan are really pushing the Jet-Setter envelope, and Nanamica is no exception. The association with J.Crew is not bad thing in our mind. I agree with CWW & Josh C. though, that Papyrus type-treatment hurts my eyes.
Fantastic apparel. Very glad it’ll hit the U.S. soon, though, as others have mentioned, the label does make the brand shed some credibility.
Nice. I’ve heard nothing but good things about Nanamica’s quality in textiles and construction.
I like how the first look (plaid jacket, pink shirt, camo pack) doesn’t feel like parts of a collection – which usually come off far to “matchy” for my tastes – but instead just looks like what you could pull out of your own closet. Good looking stuff.
The plaid coat is totally cool. Can’t wait to see it in the states.
Very nice backpacks! Exactly what I was looking for a month or so ago before I got tempted by CdG… Wonder if I can find this brand in the UK.
Every tiny detail done to perfection. The Japanese are the Kings of detail.
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