Bacon, guns, waxed canvas, Rolexes. Anything a modern man may need – The William Brown Project has it.

And it is not everyday that you find it all in one place. I had a chance to chat with the site’s creator Matthrew Hranek, who when not working as a farmer or photographer (he’s shot for everyone from L.L. Bean to GQ), documents his upstate and downstate adventures for all to enjoy. I was curious about the The William Brown Project back story, and the motivation that went into creating such a well edited and inspirational corner of the internets. “The William Brown project started simply as a diary of sorts, a document of events, places, objects, finds and obsessions. A big part of the blog is about what takes place in upstate New York at WM. BROWN FARM. There, animals are raised and hunted. Things made, foraged and found. The William Brown project is my life’s edit.”

And what a life it is. The William Brown Project guides you through one man’s life. It details everything from hunting (like his May 1st turkey hunt), to shopping (at ACL favs Labour & Wait and Imogene + Willie), cooking, note-taking (on Smythson and Pield Notes pads), dining, going to butcher camp (amazing!) and living between the city and the country. All of this just makes me think that if this is so much fun to read and see on a blog, it must be that much more rewarding to experience first hand. Read it, save it, live it. [The William Brown Project]