Sneak Peek at Spurr AW10

The gentlemen at Spurr invited me (and you by proxy) over to the showroom to get a little advance look at the new AW10 Spurr collection. Simon took some time out of a busy Friday preparing for the brand’s first full-scale fashion show (which will take place on February 14th) to personally walk me through the collection. (That was nice of him.) At the fashion show, the company will present two different collections (also a first for the brand), the contemporary Spurr range (which is shown in the photos below), as well as the new higher-end Simon Spurr line.


In good company

Everything from both collections is made in either the U.S., France and Italy, but they differ in terms of price, materials and in some ways, construction. That’s not to say the less expensive (but still pricey) Spurr collection is going to be low end, because it is not. But to me the clothes are worth it. The Spurr range is more denim focused (with a variety of new wash options) and slightly more casual than the elevated Simon Spurr line. But Spurr is still made from very nice fabrics, coupled with solid construction, just not as extravagant as the Simon Spurr collection. And, as you will see at the fashion show on the 14th, the two collections go together well.

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Comments on “Sneak Peek at Spurr AW10

    Troy on February 8, 2010 12:43 PM:

    Fantastic..I was sitting here thinking wouldn’t it be a great book to get the ‘before they were’ story on these great new retail finds, the influences, the who’s who behind the great store –, that would be a runaway bestseller. But anyways this was a superb post as usual, I can always count on ACL for a bit of history, a glimpse of the world that was, perhaps should be and so much more..

    Steve on February 8, 2010 2:42 PM:

    When you say that Spurr is going to be slightly less expensive line, and Simon Spurr is going to be the more expensive line, what price range do previous seasons of Spurr clothing fall into — Spurr or Simon Spurr? I remember Spurr being fairly expensive as it is, though from pictures this looks to be a bit of a departure from past seasons. Maybe Simon Spurr will contain those items…

    Llywarch on February 8, 2010 3:15 PM:

    Liking the the shape and style of the camo jacket.

    Beha on February 8, 2010 3:21 PM:

    I’m having problems seeing the pictures, for some reason I have to refresh the site every time I want to see another picture. Has anyone else experienced that?
    Though, what I DID see of the series sure looked good. Especially the dark demin washes looks great.

    jeremy on February 8, 2010 4:44 PM:

    i’m a huge fan of Spurr. He makes well made products and has a great eye for design and silhouette. Well done ACL. Great Post

    unitedstyle on February 8, 2010 6:27 PM:

    Those plaid shirts look nice, at least the shoulders do.

    Those are some nice neighbors to have. I love S. Russel Groves’ work. Though the Trans-Ocean Import Co. sounds mafia-esque.

    Jeremiah Simmons on February 8, 2010 7:03 PM:

    As my Tennessean mother says when she eats something delectable, “That’s some good shit!”

    reteptterrab on February 9, 2010 3:16 PM:

    Wow, very nice. That Camo coat makes me want to own a trench and I’ve never wanted one before. Like the light blue denim hanging slightly right of middle on the rack.) Good work Spurr!

    KGS on February 9, 2010 6:16 PM:

    That khaki trench with the side zipper is legit, dig most of the button downs too. Thanks for the look Michael.

    erika on February 9, 2010 11:56 PM:

    you know you’ve made it when your company has those names above and below it on the door…great post!

Comments are closed.