The Beams Autumn Winter 2009-10 Men’s Catalog


Speaking of Japan. The Beams catalog magically appeared in my office yesterday and I couldn’t help but to scan so you guys can see what the well dressed 2% are up to this fall. (If you are wondering what I am talking about, go read the comments in That Autumn Look | Turning Japanese and it will make more sense.) As usual, I’m loving the Beams+ gear and the styling looks nice. Good luck trying to pull off a safari jacket in the United States, but it is fun to look at nonetheless.

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Comments on “The Beams Autumn Winter 2009-10 Men’s Catalog

    Theophilus Davenport on September 22, 2009 1:56 PM:

    I really want one of these? Are the possible to find it outside of Japan?

    Just a Guy on September 22, 2009 2:21 PM:

    Digging the first look, has a real pre-racist bullshit skinhead vibe to it.

    James on September 22, 2009 3:30 PM:

    Good lord, those jackets are nice. And I second Davenport: is there a way to buy the catalogue in the states?

    R4 on September 22, 2009 3:32 PM:

    Always wondered why many/most of the Japanese brands & mags use non-Japanese models when the market is almost strictly in house. I’d like to see Japanese kids ‘taking on’ the look in this context as a reflection of how these styles and ideals are adopted in the culture there…gabba gabba hey etc etc

    kyx on September 22, 2009 3:33 PM:

    this is simply the best in the assortment for me right now. I didn’t like this Beams season as much as the last but there are still a lot of really cool items in the mix.

    alexi on September 22, 2009 3:36 PM:

    dunno why you’re not feeling the safari jacket, no more weird to me then folks wearing “Maine boots” in the city.

    Agostinho on September 22, 2009 3:38 PM:

    Awesome stuff from Beams once again.

    I’m allover that red MA1. Could get a lot of wear out of it.

    antimatt on September 22, 2009 3:42 PM:

    backpacking gear is fashionable now?

    what a world.

    Sammy on September 22, 2009 4:20 PM:

    All very 80s English. Love the style. Wish I could afford a Beaufort. I’ll try Ebay for now. Beams is always good for interesting looks. Thanks for sharing.

    wayne pate on September 22, 2009 4:53 PM:

    What a breath of fresh air to see some well styled classic English looks. The Americana
    look is like eating the same dish too many days in a row. Let the Americana backlash begin!
    You know I don’t really mean that, well sorta. All things in moderation gents. Perhaps we’re heading for a more eclectic look.

    Delacheol on September 22, 2009 7:34 PM:

    The styles are great and the top photo is well-done. Seriously, it invokes a Caravaggio painting.

    wayne pate on September 22, 2009 8:10 PM:


    Any info on the wing tip bucks Stateside. Where can they be gotten?

    liquidator on September 23, 2009 11:37 AM:

    I don’t get the japanese I “pooped my pants” saggy crotch on the first 2-tone stylee guy.

    Olive on September 23, 2009 12:22 PM:

    Growing up in Japan in the ’70s, I drooled over Beams stuff but could not fit into any of it
    at 6ft tall and with swimmer’s shoulders. In my early thirties I squeezed into a jacket after loosing 10 lbs just for that purpose but my son lost it the first time he borrowed it.
    So good luck to you guys with shoulders (and butts) if you come across any of their original stuff. Meanwhile I will just steal the styling from this catalogue.

    reteptterrab on September 23, 2009 2:31 PM:

    Amazing images; and without a doubt I will be needing some new “outdoor equipments” for fall.

    ^R4 , Read the book No Logo, it gives numerous analogies as to why Japanese companies use American models to sell clothing in their homeland.

    HolThaDo on September 23, 2009 3:38 PM:

    If 2% of Japanese dress well, I wonder what percent of American’s do so. 2%ers unite!!

    I personally am wearing a hello kitty t-shirt to match my lunchbox right now. what is this “Beams” you speak of? I do like that Safari jacket tho.

    erika on September 23, 2009 5:49 PM:

    ooo i love the safari jacket! maybe that’s just me. but i think it’s tres chic!

    Laguna Beach Trad on September 23, 2009 10:42 PM:

    Thanks for this. A new take on a classic look. Apparently Beams carries Cleverley shoos but I can not find inventory pics anywhere.

    ChessGuy on September 24, 2009 5:24 PM:

    The Japanese have a fascination with all that is foreign. Many Japanese think that Westerners or more attractive and more stylish than the Japanese people themselves–a kind of “reverse racism,” if you will. Using white models makes a product look more cosmopolitan and ups its coolness, so many companies use white models for just that reason.

    It’s complex, but that’s the Rdr’s Dgst Cndnsd Vrsn.

    F.E. Castleberry on September 29, 2009 5:00 PM:

    The photography and styling alone are fodder for the eyes…very well presented.

    Blank Label on October 4, 2009 3:49 PM:

    haha. the japanese do have very interesting looks. especially with the way they distress denim.
    but their unique styles are admirable. certainly not good looks for the Western world. you’d eat too many punches wearing the things Japanese fashionistas wear

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