You see a lot of Individualized shirts in Japan. At my perennial favorite Beams+ and a million other stores in Tokyo. It is interesting because you don’t see the Individualized brand (which is American List endorsed) much in the U.S., the company opts to stay behind the scenes. Much has been said recently about Pennsylvania based Gitman Brothers (which is a division of the same company that owns Individualized) and their many brand partnerships – which I equate to their flexibility and ability to work in small quantities – but I wonder if Perth Amboy, NJ based Individualized will get into the same game here in the States. Why market one brand in the U.S. and one in Japan?
The Individualized shirts just flat-out have a good shape. From the button-down collar to the bottom opening that is perfectly cut for tucking and un-tucking alike. Outside of retailers like Hynm’s (where these images originate) the best way to get your hands on Individualized goods are through MTM programs at Brooks Brothers, J. Press and a plethora of other traditional men’s shops throughout the U.S. If you are thinking of going the MTM route, my recommendation would be to go to Press and ask for Jay Walter, you’ll get a good shirt and meet a true gentleman in the process.
More Wants & Desires can be seen here.