One good thing about living in the greater Los Angeles area is the easy access to sun, surf, mountains and powder. This accessibility makes LA much more of an outdoors focused place than my Manhattan home base. With outdoor adventures comes the need for appropriate gear. Enter LA based Aether, a new line of stylish yet technical men’s apparel from two film producer friends, Palmer West and Jonas Smith. The new collection – which will be in stores for the first time this spring– aims to fill the void left by the outdoor companies that put out very little cool looking performance apparel.
After looking through the website I wasn’t completely sold as to the technical bona fides so I did what any good blogger would do, I emailed the owners. In response Aether founder Palmer West says. “Yes, the pieces on the site definitely work for hiking and spring skiing. We understood that at first glance these pieces don’t “look” functional – (but) the technology is within them.” That sounds good in theory but might require use and further inspection. Either way the line looks good and the presentation is well done. Aether (good name, by the way) even managed to sneak a Defender into the website, so bonus points for that. The full Aether collection can be seen here.
Below: one of my personal favorites, the “Stormy” jacket from the Aether SS09 collection.