Everything is better in Japan. McDonalds recently launched two Japanese concept restaurants in Shibuya and Omotesando called Quarter Pounder. As expected, or not expected, the place is totally amazingly on-point. The super simple menu is limted to a Quarter Pounder, Double Quarter Pounder, fries and drinks. That’s it.
Curious why they would open a restaurant that only sells Quarter Pounders? According to Business Week, it all comes down to the grill. “McDonaldâ€™s has sold its Quarter Pounder in the U.S. since the early 1970s. But until a few weeks ago there was only one place in Japan where you could get one: in Kumamoto prefecture, on the southern island of Kyushu. Former McDonaldâ€™s officials say the fast-food chainâ€™s outlets in Japan lacked the proper grill to churn out the burgers in big quantities.” There you have it.
Dear McDonalds, please open a restaurant in your own country that is cool. Thank you.
Two lines, double or single. Oh Japan, how I love thee…
Check out the packaging.
And the website…
Thanks to Coudal for the tip.