Patagonia Big Label Redux

Anyone that has ever bought vintage Patagonia knows the value and difficulty in finding the much loved 80s big label variety. As it turns out, the eBay monopoly is about to end. The coveted (by American and Japanese alike) and colorful Synchilla jackets are being re-released in mid-October through a collaboration with Urban Outfitters. The brightly-hued fleece is revived with two different styles, a pullover model and a zip-up version. The new jackets are said to be more slim-fitting than the regular Patagonia, and will most likely be in the same price range as the current stock. Sounds like a win-win to me.

The original introduction of the colorful outerwear was a watershed moment for Patagonia, exposing the company – for better or worse – to swarms of fashion trend seekers. It is even written into the brand’s history: “During the early 1980s, we made another important shift. At a time when all outdoor products were either tan, forest green, or, at the most colorful, powder blue, we drenched the Patagonia line in vivid color. We introduced cobalt, teal, French red, aloe, seafoam, and iced mocha. Patagonia clothing, still rugged, moved beyond bland-looking to blasphemous.” Obviously, this time around should be a different story. I love when companies go into the archives and bring back the classics, or in this case, the almost classics.

Comments on “Patagonia Big Label Redux

    Thom on October 1, 2008 12:35 PM:

    I see these in Value Village all the time – you’re telling me they’re worth something?

    Erick on October 1, 2008 1:44 PM:

    Are they only going to be sold at Urban Outiftters?

    Patti on October 1, 2008 2:03 PM:

    Yea Matt and Dan for making this happen!!

    Michael Williams on October 1, 2008 2:04 PM:

    Erick — I believe they will indeed be an UO exclusive…


    Taylor on October 1, 2008 2:24 PM:

    These look great and I’m in need of a new Synchilla since my girlfriend seems to have decided my old one is now hers.

    jtr on October 1, 2008 3:30 PM:

    These are the frat boy staple in the South. We always referred to them as Fratagonia. Awful.

    james fox on October 1, 2008 4:10 PM:

    hey dont knock the pata-gucci…
    didnt think you needed a fleece down south, isnt it hot and muggy all the time?

    shoreman on October 1, 2008 4:10 PM:

    Yeah, I’m not really sure I could bring myself to wear one, having spent the last 8 years eschewing polyester. But I have to admit, the colorways look good.

    Swoops on October 1, 2008 4:34 PM:

    Looking forward to trying the slimmer fit. Also, the colors are a refreshing change from the many shades of brown it seems like Patagonia has been doing lately.

    Paul Pincus on October 1, 2008 5:09 PM:

    slim-fitting plus great colour equals good idea!

    Dean Moriarty on October 2, 2008 5:48 PM:

    Are these going to be making there way to the UK shores or is this for American stores only?

    v on October 3, 2008 2:44 PM:

    Nooooooooo! We’ve been working so hard to get Vancouver out of fleece and into natural fibers. I’m still having to answer “is wool okay in the rain?”

    Danny on October 3, 2008 4:03 PM:

    I’m ALL for vintage-style patagonia. But I’m not at all a fan of the UO partnership. Cheapens patagonia horribly, IMO. Don’t get me wrong, I shop at both. But The North Face is already hawking their crap at UO. It’s a shame to see Patagonia stoop too.

    Jaz on December 27, 2008 11:22 AM:

    hi i was wondering where you can buy these at because i love them and been searching everywhere but cannot seem to find any…so please help me out!

    PatagoniaCommunity on January 29, 2009 2:29 PM:

    Good stuff. I’m curious to know how these have sold. I noticed that the UO website still has some colors/sizes available.

    I’m a recent A Continuous Lean reader and have enjoyed what I’ve read. Looking forward to kicking around your blog a bit more.

    dan on November 23, 2009 10:30 PM:

    anyone interested in a “real” vintage patagonia prototype from the 70’s???

    davis on December 15, 2009 4:04 PM:

    were can I get one of these

    Will on December 21, 2009 11:29 PM:

    Are there any still available?

Comments are closed.