A More Detailed Look at the J. Crew Liquor Store

It’s official, the new J. Crew is open and it has generated lots of buzz. I thought I would follow up my previous post with some better images of the space for all of the people who live outside of NYC and can’t just pop in to check everything out first hand. All photos are courtesy of J. Crew and the talented photographer Brian Berman.

Comments on “A More Detailed Look at the J. Crew Liquor Store

    Leigh on August 21, 2008 8:18 PM:

    Wow! The photos are great. I hope you don’t mind that linked to this entry in a recent post. My readers would love to see these pictures!

    Michael Daddino on August 21, 2008 9:03 PM:

    I have to say this is impressively low-key and respectful of its surroundings. No exterior logo, as far as I can see! I get the sense this location won’t–can’t, even–be a money-maker, and that it was done just because it could be done.

    Is the bar original to the space? When I was down there last year, I remember it being empty.

    Oscar on August 21, 2008 9:58 PM:

    I love how they hung the ties at the bar. I like this better than Varvatos at CBGBs.

    Nealzebub on August 22, 2008 10:23 AM:

    Absolutely beautiful. I walked by there just last Saturday and was incredibly disappointed that I couldn’t enter. Now, I’m back in NC, and I reckon I’m heading over to Crabtree Mall (here in Raleigh) at lunch for my fix!

    camille boccio on August 25, 2008 3:11 PM:

    I love it Annie….very clever concept. I love how the ties hang at the bar. The store has such appeal.
    thanks for sharing this with me..

    David Higdon on August 27, 2008 2:07 PM:

    This is very cool of a corporate entity like JCrew to go low-key on obvious branding and instead creating an experience for the consumer. Enjoy the interiors and I enjoy the site.

    keith on August 28, 2008 3:18 PM:

    This is cool… this store is so much more relatable to consumers than there others. Its a fashion forward approach…Just like the John Varvatos CBGB’s store which awesome as well.

    gregg on September 1, 2008 9:07 AM:

    sad, for it was a lovely place to have a drink before it turned into another j crew store. creative thinking with a social cost for those able to enjoy the bar it once was.

    Silus Grok on September 1, 2008 10:06 AM:

    Can’t tell from the oblique shot — is that a painting of a female nude or a young male?

    And I concur: such a lovely, low-key treatment. I’m betting it _is_ a money maker.

    Laguna Beach Trad on September 2, 2008 5:24 PM:

    Love it! Brilliant photos.

    roger handsome on September 6, 2008 3:38 PM:

    i went there today…they did a nice job with the space but the store was full of douche bags, the customers and the employees. i dont think i’ll be going back.

    Michael Williams on September 6, 2008 4:04 PM:


    When I was there, the customers were on par with normal NYC douche-ness and the staff was pleasant, helpful and in one young lady’s case, attractive.


    kevin ashe on September 21, 2008 12:31 AM:

    Beautiful space! J.Crew is the best at lifestyle and brand experience. It was very true to the Liquor Store. I sent them a great vintage Indian chief postcard wishing them luck on the opening and it was up behind the bar which I took great personal pride in. I hope to see more space specific shops to come in the future.

    Mel on September 30, 2008 11:40 PM:

    I have to agree with Gregg. It was one of my favorite spots in this city and ran into some of the most interesting of night crawlers. Beautiful store for JCrew Men, but saddens me still.

    Michael F on October 17, 2008 11:50 PM:

    Wow, this marketing approach is surprising for such a mall-based retail store. I am actually quite happy to see JCrew adopt this new retail presence. It is unfortunate for the old patrons of the previous watering hole, but at least big corporations are starting to pay attention to the city’s past and culture by, at least, trying to preserve somewhat of a historic landmark. I hope to see this type of retail experience come to the West Coast!

    abh1wordpress on December 5, 2008 8:39 PM:

    These are beautiful photos. I feel like the store is a relative of Ralph Lauren, but a younger, leaner one who doesn’t own as much stuff.

    Jez on December 19, 2008 8:18 PM:

    Yes, but why is the rum gone?

    missmarketcrash on January 16, 2009 8:43 AM:

    turn it back into a bar. this world needs more whiskey and camaraderie right now.

    i grew up in that bar and i miss it.


    Michael on April 1, 2009 9:37 PM:

    I went there today. Shocked and kind of mad that it’s a “hole in the wall.” But still, great store. I was the only one in the store and the staff made me feel like a million bucks. Will definitely return.

    shopr on May 20, 2009 10:20 PM:

    Cool, but I believe it is a clear rip off of the RL stores….

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