A new client of mine called Alexander West, has recently launched a collection of custom tailored shirts. The founder, a former banker, was perpetually chasing the perfect shirt and after several trips to Madison Avenue boutiques, he discovered that a great-fitting store bought shirt matching his body type just didn’t exist. He was then forced to go the customization route. Faced with the veritable cul-de-sac of exorbitantly priced options or the traveling Asia-based tailors with little interest in customer service, the idea for Alexander West shirts was born.

The level of customization, construction and price makes going the bespoke route with Alexander West a no brainer. The shirts range from about $95 to $150, which considering the price of some off-the-rack shirts out there, is pretty great. Even better – click through to today’s Thrillist and receive an extra 20% off.