A friend recently tipped me off to the needlepoint accessories purveyor Smathers & Branson. The company is basically a southern interpretation of Vineyard Vines. The “collegiate” offerings are either SEC, ACC or Southern-based schools and the first image on the press page is G. H. W. Bush. It doesn’t get more Southern Trad than that. The collection is a little too preppy for me, but it is perfect for the Garden & Gun types of the world. The company does make custom belts which I think is the best route to go with these types of things. Makes you a little less fratty. I was going to joke that they should extend the line to include Beer Koozies, then I saw that Smathers & Branson already makes them. Hilarious. I suppose that still leaves Chevrolet Suburbans, visors and Croakies.