If you ever question the extent of American menswear’s New York bias just try to name a handful of Los Angeles based labels. If you’re actually able to hit number five, than you’re a better man than I, but regardless of how many brands you’re personally able to recall, it’s undeniable that when it comes to men’s clothing L.A. is New York’s little brother. While some might view this secondary status as a negative, it only seems to fuel the fire of budding designer John Elliott. Elliott, who got his start sourcing denim for Simon Miller, started his eponymous label in 2012 in San Francisco, but soon moved to L.A., and when he speaks of his adopted hometown he does so with a fervor that’s infectious. He describes L.A. as “the last wild west” for creative entrepreneurs such as himself, and even though my East Coast inclinations run deep, I catch myself nodding in agreement.