

Anything in any way beautiful derives its beauty from itself and asks nothing beyond itself. Praise is no part of it, for nothing is made worse or better by praise. -Marcus Aurelius
Ask Brunello Cucinelli about the company he has painstakingly built over the past 30 years and he will likely explain that he is simply the caretaker not the owner and certainly not the CEO. The man is humble and spiritual in a way that rubs off easily. He openly states he would rather be reading (and re-reading) the texts of Marcus Aurelius than doing almost anything else. Me being someone who doesn’t spend much, if any, time in a church, visiting the world of Cucinelli in the small village of Solomeo is probably as close as I can get to having a religious experience.
The Cucinelli company headquarters occupies a 14th century castle on the top of a hill in the middle of the landlocked Umbria region, an area referred to as the “green heart” of Italy. Cucinelli moved to the castle (which was in need of some repair) in 1987 and has since transformed the place into what could be the most idyllic company head office in all the world.
