Meet Edward | A Continuous Lean.

Meet Edward

Oct 28th, 2009 | Categories: Collaborations, Men's wear, New York City, Retail, Style | by Michael Williams

Last night the gentlemen from Odin and Duckie Brown held a small cocktail party to toast their new collaborative men’s line Edward. The capsule collection, which was on display at the gathering, is a desirable mix of goods that would fit any modern man’s wardrobe. From the fatigue green waxed M-65 jacket to the woven shirts with their micro-collars (as Eddy Chai described them), Edward is firing on all cylinders. And the best part about the modest 17 piece collection is the value for money. Nothing in the Edward range retails for over 500 bucks and all of it is made in America. So tell me, who can’t use a new pea coat for fall, or a nice tweed sport coat? And anything military inspired in waxed canvas just goes without saying. The good news is you won’t have to wait five months to get this stuff, actually you won’t even have to wait until the announced November 1st drop. Our sources tell us the line will be in Odin stores this coming weekend. If you head by look for us, we’ll be in line.





Comments: 25

25 Comments to “Meet Edward”

  1. Edward Alcantara
    on Oct 28th, 2009
    @ 5:39 PM

    I like this…for more than just the obvious reason

  2. Diana
    on Oct 28th, 2009
    @ 5:49 PM

    Ahem. Who – may I ask – is that model?
    The clothes are lovely, as is he.

  3. Don Guss
    on Oct 28th, 2009
    @ 6:37 PM

    Not sure about the micro-collars, but the jackets win.
    Go America Go!

  4. Classics Patriot
    on Oct 28th, 2009
    @ 6:47 PM

    Picture #3: a 4-roll-3? How unusual. I’d prefer a 4-roll-2 with hidden (but functional) throat latch, but that’s just me. Still, it’s a step in the right direction.

  5. Mark Frazer
    on Oct 28th, 2009
    @ 7:12 PM

    I’m going to agree with Don. I’m not sold on the micro-collar. But I don’t know where-else to find such great new-Americana without traveling to Japan.

  6. Mitch Frank
    on Oct 28th, 2009
    @ 9:05 PM

    Small collars on short sleeved shirts are sick. I’m not sold on the sleeve-to-collar ratio…but I’m intrigued.

  7. jimmythepick
    on Oct 29th, 2009
    @ 12:12 AM

    Not sure about the mini collars either. Hooray to them cuz now I cant stop thinking about it.

  8. DAM
    on Oct 29th, 2009
    @ 8:25 AM

    This line and many other American made collaborations are awesome, but here’s my question – 1. how do these lines stay in business with low profit margins on US made goods? and 2. is there room for new brands to really succeed in a down economy or are they one season wonders?

  9. Jon Gaffney
    on Oct 29th, 2009
    @ 9:33 AM

    I really like the M-65, one of the best out the multitude that came out for fall. The tweed sport coat would be a nice addition as well. Not a fan of the micro collar shirts.

  10. Dave
    on Oct 29th, 2009
    @ 10:08 AM

    A small point, but fastening both buttons on a two-button jacket looks a bit silly. Are they cut for both buttons to fasten, or was this a lapse in judgement on the part of the wardrobe stylist? Otherwise, really dig the clothes.

    Had a fantastic time hanging out at Odin three weeks ago – the tall cans of PBR were a real treat, as was hanging out with Danny from Florsheim/Duckie Brown.

  11. Michael Williams
    on Oct 29th, 2009
    @ 10:12 AM

    Dave — Have you been drinking PBRs already this morning, because to me that jacket looks like it has more than two buttons. Also, thanks for the name drops!

  12. HOM
    on Oct 29th, 2009
    @ 11:04 AM

    please please please tell me those buttons on the tweed go all the way up.

  13. Marcellus
    on Oct 29th, 2009
    @ 11:25 AM

    I actually really like the small collars, but I agree with Classic Patriot, I’d prefer a 4-2. The peacoat looks good, too.

  14. Jeremy H.
    on Oct 29th, 2009
    @ 11:31 AM

    “The Impossible Cool” looking handsome!

  15. Classics Patriot
    on Oct 29th, 2009
    @ 1:15 PM

    I think Dave was talking about the black and brown suits worn by the blonde model. (Aside: the plain black suit is almost always the domain of the unfortunate fashion victim.)

    Two-button jackets on which both buttons are designed to be buttoned are called paddock jackets, and can only be done properly if bespoke. JFK favored them.

    Agreed: micro-collars are not the best. A few young, fashionable men will be able to get away with them; everyone else will look, hmm, shall we say, questionable.

  16. Dovima
    on Oct 29th, 2009
    @ 5:18 PM

    That first model has great eyes, but the star tattoo on his hand is unnecessary.

  17. Classics Patriot
    on Oct 30th, 2009
    @ 11:53 AM

    If I may be so bold to edit Dovima’s comment:

    “…but all tattoos are unnecessary.”

    There. Much better. :-)

    OK, OK, I’ll let Marines, sailors, and soldiers have theirs, as long as they’re tough, patriotic ones. But other than that….

  18. Sean
    on Oct 30th, 2009
    @ 1:18 PM

    You guys would really be offended by the rest of my arms then.

    Can’t please them all…..

  19. James
    on Oct 30th, 2009
    @ 4:43 PM

    Picked up a shirt and pea coat… I was just planning on getting a peacoat but tried on a button down and liked the fit.

    the black blazer isn’t just plain black. it has some subtle textured stripe that runs through it. i liked the tweed jacket better

  20. Till
    on Oct 30th, 2009
    @ 5:32 PM

    Sean, you do have beautiful eyes. And lovely tattooed arms, if I may say. What’s up?!

  21. HLDM
    on Nov 2nd, 2009
    @ 10:48 AM

    RE: DAM’s question on profit margins

    I think this was a great question and hope others chime in.

    I work in the footwear industry where 85% of shoes are manufactured in China. Actually, the number is higher due to the curious nature of duties.I know of one Japanese company that produces many shoes in an excellent Chinese factory but finishes the shoes,i.e. glues the soles on, in Japan. The shoes are considered Japanese made. Italian factories have had a similar practice for decades. Sorry for the digression…

    Generally, I see a lot of mark-ups on the cost of goods as hedges for mark down money. As most manufacturers are dependent on department and chain stores, they hedge in case of poor sell through. If you have a product that sells poorly, for whatever reason, the buyer will have his/her hand out to protect the store’s margin requirement. A calculating brand/manufacturer will try to build, at least, part of the mark down within the wholesale cost. Such is how the game is played.

    Regarding the Duckie/Odin collaboration, since it is a single retailer partnership, the mark ups do not need to build in the hedge. The store builds the mark up based on the actual COGs, freight, maybe a fee to Duckie Brown, and some LOP (labor, overhead, profit – money to keep the store open).

    I love this type of project. Albam in England runs on a similar model. The value is really visible to the consumer. It is good for the small, local retailer, the domestic manufacturer, and ultimately the consumer (in value, satisfaction delivered). I really wish all these endeavors great success!

  22. Daniel Framton
    on Nov 3rd, 2009
    @ 2:16 PM

    I think Michael Williams is in LOVE with Sean Sullivan.

  23. garciamadrid
    on Nov 7th, 2009
    @ 7:17 AM

    hi from Madrid,
    I have found out this blog and this brand. it´s great. I´m going to follow your blog.

  24. twoShay
    on Nov 8th, 2009
    @ 12:29 AM

    You big city fellers really crack me up. You really pay that much for jackets that look army surplus? Different strokes I guess, and some of the stuff’s alright, but I think it would all look a lot better if they put the models in sizes that fit them.

  25. reginald
    on Nov 18th, 2009
    @ 6:16 PM

    Interesting article. The military look is back in style big time these days. I am myself in fashion in noticed the military trend recently. I’m in love with the shirts with epaulette, my favorites are the ones from Stone Rose, and they are available on line at ModusCouture.
    I like the M-65 jacket (the first picture) and I’m crazy for the coat on the fourth pictures. And yes, the Edward line is available on Odin site, I just went to the website (which I discovered thanks to your article) and saw the coat that I liked. Now I’m debating if I should buy it.
    Great blog, I discovered your blog through the NyMag website. Keep uup the good work.