Meet Edward

Last night the gentlemen from Odin and Duckie Brown held a small cocktail party to toast their new collaborative men’s line Edward. The capsule collection, which was on display at the gathering, is a desirable mix of goods that would fit any modern man’s wardrobe. From the fatigue green waxed M-65 jacket to the woven shirts with their micro-collars (as Eddy Chai described them), Edward is firing on all cylinders. And the best part about the modest 17 piece collection is the value for money. Nothing in the Edward range retails for over 500 bucks and all of it is made in America. So tell me, who can’t use a new pea coat for fall, or a nice tweed sport coat? And anything military inspired in waxed canvas just goes without saying. The good news is you won’t have to wait five months to get this stuff, actually you won’t even have to wait until the announced November 1st drop. Our sources tell us the line will be in Odin stores this coming weekend. If you head by look for us, we’ll be in line.





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Comments on “Meet Edward

    Edward Alcantara on October 28, 2009 5:39 PM:

    I like this…for more than just the obvious reason

    Diana on October 28, 2009 5:49 PM:

    Ahem. Who – may I ask – is that model?
    The clothes are lovely, as is he.

    Don Guss on October 28, 2009 6:37 PM:

    Not sure about the micro-collars, but the jackets win.
    Go America Go!

    Classics Patriot on October 28, 2009 6:47 PM:

    Picture #3: a 4-roll-3? How unusual. I’d prefer a 4-roll-2 with hidden (but functional) throat latch, but that’s just me. Still, it’s a step in the right direction.

    Mark Frazer on October 28, 2009 7:12 PM:

    I’m going to agree with Don. I’m not sold on the micro-collar. But I don’t know where-else to find such great new-Americana without traveling to Japan.

    Mitch Frank on October 28, 2009 9:05 PM:

    Small collars on short sleeved shirts are sick. I’m not sold on the sleeve-to-collar ratio…but I’m intrigued.

    jimmythepick on October 29, 2009 12:12 AM:

    Not sure about the mini collars either. Hooray to them cuz now I cant stop thinking about it.

    DAM on October 29, 2009 8:25 AM:

    This line and many other American made collaborations are awesome, but here’s my question – 1. how do these lines stay in business with low profit margins on US made goods? and 2. is there room for new brands to really succeed in a down economy or are they one season wonders?

    Jon Gaffney on October 29, 2009 9:33 AM:

    I really like the M-65, one of the best out the multitude that came out for fall. The tweed sport coat would be a nice addition as well. Not a fan of the micro collar shirts.

    Dave on October 29, 2009 10:08 AM:

    A small point, but fastening both buttons on a two-button jacket looks a bit silly. Are they cut for both buttons to fasten, or was this a lapse in judgement on the part of the wardrobe stylist? Otherwise, really dig the clothes.

    Had a fantastic time hanging out at Odin three weeks ago – the tall cans of PBR were a real treat, as was hanging out with Danny from Florsheim/Duckie Brown.

    Michael Williams on October 29, 2009 10:12 AM:

    Dave — Have you been drinking PBRs already this morning, because to me that jacket looks like it has more than two buttons. Also, thanks for the name drops!

    HOM on October 29, 2009 11:04 AM:

    please please please tell me those buttons on the tweed go all the way up.

    Marcellus on October 29, 2009 11:25 AM:

    I actually really like the small collars, but I agree with Classic Patriot, I’d prefer a 4-2. The peacoat looks good, too.

    Jeremy H. on October 29, 2009 11:31 AM:

    “The Impossible Cool” looking handsome!

    Classics Patriot on October 29, 2009 1:15 PM:

    I think Dave was talking about the black and brown suits worn by the blonde model. (Aside: the plain black suit is almost always the domain of the unfortunate fashion victim.)

    Two-button jackets on which both buttons are designed to be buttoned are called paddock jackets, and can only be done properly if bespoke. JFK favored them.

    Agreed: micro-collars are not the best. A few young, fashionable men will be able to get away with them; everyone else will look, hmm, shall we say, questionable.

    Dovima on October 29, 2009 5:18 PM:

    That first model has great eyes, but the star tattoo on his hand is unnecessary.

    Classics Patriot on October 30, 2009 11:53 AM:

    If I may be so bold to edit Dovima’s comment:

    “…but all tattoos are unnecessary.”

    There. Much better. :-)

    OK, OK, I’ll let Marines, sailors, and soldiers have theirs, as long as they’re tough, patriotic ones. But other than that….

    Sean on October 30, 2009 1:18 PM:

    You guys would really be offended by the rest of my arms then.

    Can’t please them all…..

    James on October 30, 2009 4:43 PM:

    Picked up a shirt and pea coat… I was just planning on getting a peacoat but tried on a button down and liked the fit.

    the black blazer isn’t just plain black. it has some subtle textured stripe that runs through it. i liked the tweed jacket better

    Till on October 30, 2009 5:32 PM:

    Sean, you do have beautiful eyes. And lovely tattooed arms, if I may say. What’s up?!

    HLDM on November 2, 2009 10:48 AM:

    RE: DAM’s question on profit margins

    I think this was a great question and hope others chime in.

    I work in the footwear industry where 85% of shoes are manufactured in China. Actually, the number is higher due to the curious nature of duties.I know of one Japanese company that produces many shoes in an excellent Chinese factory but finishes the shoes,i.e. glues the soles on, in Japan. The shoes are considered Japanese made. Italian factories have had a similar practice for decades. Sorry for the digression…

    Generally, I see a lot of mark-ups on the cost of goods as hedges for mark down money. As most manufacturers are dependent on department and chain stores, they hedge in case of poor sell through. If you have a product that sells poorly, for whatever reason, the buyer will have his/her hand out to protect the store’s margin requirement. A calculating brand/manufacturer will try to build, at least, part of the mark down within the wholesale cost. Such is how the game is played.

    Regarding the Duckie/Odin collaboration, since it is a single retailer partnership, the mark ups do not need to build in the hedge. The store builds the mark up based on the actual COGs, freight, maybe a fee to Duckie Brown, and some LOP (labor, overhead, profit – money to keep the store open).

    I love this type of project. Albam in England runs on a similar model. The value is really visible to the consumer. It is good for the small, local retailer, the domestic manufacturer, and ultimately the consumer (in value, satisfaction delivered). I really wish all these endeavors great success!

    Daniel Framton on November 3, 2009 2:16 PM:

    I think Michael Williams is in LOVE with Sean Sullivan.

    garciamadrid on November 7, 2009 7:17 AM:

    hi from Madrid,
    I have found out this blog and this brand. it´s great. I´m going to follow your blog.

    twoShay on November 8, 2009 12:29 AM:

    You big city fellers really crack me up. You really pay that much for jackets that look army surplus? Different strokes I guess, and some of the stuff’s alright, but I think it would all look a lot better if they put the models in sizes that fit them.

    reginald on November 18, 2009 6:16 PM:

    Interesting article. The military look is back in style big time these days. I am myself in fashion in noticed the military trend recently. I’m in love with the shirts with epaulette, my favorites are the ones from Stone Rose, and they are available on line at ModusCouture.
    I like the M-65 jacket (the first picture) and I’m crazy for the coat on the fourth pictures. And yes, the Edward line is available on Odin site, I just went to the website (which I discovered thanks to your article) and saw the coat that I liked. Now I’m debating if I should buy it.
    Great blog, I discovered your blog through the NyMag website. Keep uup the good work.

Comments are closed.