Everything is better in Japan. McDonalds recently launched two Japanese concept restaurants in Shibuya and Omotesando called Quarter Pounder. As expected, or not expected, the place is totally amazingly on-point. The super simple menu is limted to a Quarter Pounder, Double Quarter Pounder, fries and drinks. That’s it.
Curious why they would open a restaurant that only sells Quarter Pounders? According to Business Week, it all comes down to the grill. “McDonald’s has sold its Quarter Pounder in the U.S. since the early 1970s. But until a few weeks ago there was only one place in Japan where you could get one: in Kumamoto prefecture, on the southern island of Kyushu. Former McDonald’s officials say the fast-food chain’s outlets in Japan lacked the proper grill to churn out the burgers in big quantities.” There you have it.
Dear McDonalds, please open a restaurant in your own country that is cool. Thank you.
Two lines, double or single. Oh Japan, how I love thee…
Check out the packaging.
And the website…
Thanks to Coudal for the tip.