Patagonia Big Label Redux | A Continuous Lean.

Patagonia Big Label Redux

Oct 1st, 2008 | Categories: Collaborations, Philadelphia, Style | by Michael Williams

Anyone that has ever bought vintage Patagonia knows the value and difficulty in finding the much loved 80s big label variety. As it turns out, the eBay monopoly is about to end. The coveted (by American and Japanese alike) and colorful Synchilla jackets are being re-released in mid-October through a collaboration with Urban Outfitters. The brightly-hued fleece is revived with two different styles, a pullover model and a zip-up version. The new jackets are said to be more slim-fitting than the regular Patagonia, and will most likely be in the same price range as the current stock. Sounds like a win-win to me.

The original introduction of the colorful outerwear was a watershed moment for Patagonia, exposing the company — for better or worse — to swarms of fashion trend seekers. It is even written into the brand’s history: “During the early 1980s, we made another important shift. At a time when all outdoor products were either tan, forest green, or, at the most colorful, powder blue, we drenched the Patagonia line in vivid color. We introduced cobalt, teal, French red, aloe, seafoam, and iced mocha. Patagonia clothing, still rugged, moved beyond bland-looking to blasphemous.” Obviously, this time around should be a different story. I love when companies go into the archives and bring back the classics, or in this case, the almost classics.

Comments: 19

19 Comments to “Patagonia Big Label Redux”

  1. Thom
    on Oct 1st, 2008
    @ 12:35 PM

    I see these in Value Village all the time – you’re telling me they’re worth something?

  2. Erick
    on Oct 1st, 2008
    @ 1:44 PM

    Are they only going to be sold at Urban Outiftters?

  3. Patti
    on Oct 1st, 2008
    @ 2:03 PM

    Yea Matt and Dan for making this happen!!

  4. Michael Williams
    on Oct 1st, 2008
    @ 2:04 PM

    Erick — I believe they will indeed be an UO exclusive…

    ACL

  5. Taylor
    on Oct 1st, 2008
    @ 2:24 PM

    These look great and I’m in need of a new Synchilla since my girlfriend seems to have decided my old one is now hers.

  6. jtr
    on Oct 1st, 2008
    @ 3:30 PM

    These are the frat boy staple in the South. We always referred to them as Fratagonia. Awful.

  7. james fox
    on Oct 1st, 2008
    @ 4:10 PM

    hey dont knock the pata-gucci…
    didnt think you needed a fleece down south, isnt it hot and muggy all the time?

  8. shoreman
    on Oct 1st, 2008
    @ 4:10 PM

    Yeah, I’m not really sure I could bring myself to wear one, having spent the last 8 years eschewing polyester. But I have to admit, the colorways look good.

  9. Swoops
    on Oct 1st, 2008
    @ 4:34 PM

    Looking forward to trying the slimmer fit. Also, the colors are a refreshing change from the many shades of brown it seems like Patagonia has been doing lately.

  10. Paul Pincus
    on Oct 1st, 2008
    @ 5:09 PM

    slim-fitting plus great colour equals good idea!

  11. Dean Moriarty
    on Oct 2nd, 2008
    @ 5:48 PM

    Are these going to be making there way to the UK shores or is this for American stores only?

  12. v
    on Oct 3rd, 2008
    @ 2:44 PM

    Nooooooooo! We’ve been working so hard to get Vancouver out of fleece and into natural fibers. I’m still having to answer “is wool okay in the rain?”

  13. Danny
    on Oct 3rd, 2008
    @ 4:03 PM

    I’m ALL for vintage-style patagonia. But I’m not at all a fan of the UO partnership. Cheapens patagonia horribly, IMO. Don’t get me wrong, I shop at both. But The North Face is already hawking their crap at UO. It’s a shame to see Patagonia stoop too.

  14. Jaz
    on Dec 27th, 2008
    @ 11:22 AM

    hi i was wondering where you can buy these at because i love them and been searching everywhere but cannot seem to find any…so please help me out!
    thanks!

  15. Sierra Designs Heritage Collection? « A Continuous Lean.
    on Jan 5th, 2009
    @ 11:53 PM

    [...] American Rag in LA and the like. It’s not hard to figure out — call me I’ll help. Patagonia is doing it with Urban Outfitters, as is Jansport with their Heritage Collection. The fact that the [...]

  16. PatagoniaCommunity
    on Jan 29th, 2009
    @ 2:29 PM

    Good stuff. I’m curious to know how these have sold. I noticed that the UO website still has some colors/sizes available.

    I’m a recent A Continuous Lean reader and have enjoyed what I’ve read. Looking forward to kicking around your blog a bit more.

  17. dan
    on Nov 23rd, 2009
    @ 10:30 PM

    anyone interested in a “real” vintage patagonia prototype from the 70′s???

  18. davis
    on Dec 15th, 2009
    @ 4:04 PM

    were can I get one of these

  19. Will
    on Dec 21st, 2009
    @ 11:29 PM

    Are there any still available?