If you were to pick 7 men who encapsulate every facet of style available from Bloomingdale’s, you would have a hard time finding a better group than the iconic retailer chose for its new campaign. Launching today, this fresh new editorial features Esquire Fashion Director Nick Sullivan, restaurateur Michael Chernow, model and entrepreneur Armando Cabral, musician Matt Hitt, Eidos designer Antonio Ciongoli, S10 Training founder Stephen Cheuk and Bruce Bozzi, the EVP of The Palm Restaurant. Each guy shows off his own personal style through a selection of brands from the handsome new Bloomingdale’s fall offerings.
This feature is the first of its kind for Bloomingdale’s and it effortlessly embodies the style versatility available from the venerable retailer. It’s also a project that I happened to have a front row seat for. Early in the process I met Bloomingdale’s VP Kevin Harter and Fashion Director Josh Peskowitz for lunch at FLiP (strong recommendation on that place by the way) in the 59th Street Bloomingdale’s flagship to talk about helping to bring this program to life. Alongside Creative Director Matthew Eberhart we collectively set out to tell the story of 7 guys who best embody the style, personality, intelligence and spirit of the Bloomingdale’s man.
The campaign was an amazing process to be around from start to finish. Working with guys like Kevin Harter and Nick Sullivan who I consider mentors allows for an opportunity to learn and grow. Seeing the diverse approach to style that each of the guys featured as part of this campaign allows another opportunity to be inspired and for my own personal style to evolve. Seeing how these real life NYC guys do it helps to push each of our personal style to new heights. And now we all know where to get the clothes. See you at Bloomingdale’s.
Comments on “The Bloomingdale’s 7 | NYC Fall Style Icons.”
Pretty sweet campaign, glad they didn’t just go smart.
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