The Thread That Holds it Together.

This is a pair of Levi’s®; buttons and rivets and pockets and cuffs, and the thread that holds it together.

It’s not only that Levi’s® celebrates the ingenuity, ambitions and creative spirit that drives us to change the world – the iconic brand helps to outfit the realization of that success and make the journey as much about style as it is about substance. It’s the thread that binds this ambitious world together.

To illustrate this, Levi’s® created a short that encapsulates the spirit of unbridled ambition and the yearning for the brightest peaks of optimism.

And as a special offer to the ACL fan base, Levi’s® is extending a 20% discount off one item purchased at through the end of October. Be sure to use the code below to take advantage of the offer.

Effective Dates: 9/4 – 10/31
Code to use: GOFORTH2012
Offer: 20% off one item
Valid at only


Comments on “The Thread That Holds it Together.

    Kerry on September 13, 2012 4:44 PM:

    Oh, to have a massive marketing department that comes up with stuff like that.

    RP on September 13, 2012 6:11 PM:

    code didn’t work for the item I picked, without explanation as to what was wrong… oh well

    Todd Colby on September 13, 2012 7:51 PM:

    The reading and the writing sounds like what classic Patti Smith would sound like to someone who works in an ad agency. Don’t believe me? Look up “Piss Factory.” I’ll take Patti.

    Jonathan on September 13, 2012 11:14 PM:

    I love Levis, but this makes want to NOT buy. So much advertising cliches in one spot.

    Just keep on making good pants, guys. All the self-help / feel good spots that copywriters love to write bore the crap out of me…

    paul on September 14, 2012 9:26 AM:

    Eh. Why’d you guys give up on Braddock, PA.; were they not selling enough jeans?

    Thanks for the discount though. I’m getting some STF 501’s

    CWE on September 14, 2012 3:08 PM:

    Before I look I really hope this is only USA Made or selvedge Levis. Otherwise why the waste of time? Send something about two dudes in new york using vintage sewing machines or making mid boots or something like usual. Levis?

    CWE on September 14, 2012 3:19 PM:

    Scratch that…Filson x Levis just made a Fishing Shirt. USA Made.

    Gracias – :)

    morgan on September 18, 2012 2:05 AM:

    Sweet. Just bought a pair of the commuter jeans.

Comments are closed.