It’s not everyday you get cruise down the Hudson river, circle around the statue of Liberty and then buzz back along Manhattan’s West Side in a vintage German Junkers JU-52. That’s exactly what the iconic German luggage maker Rimowa organized for a lucky few last evening. There’s a real connection to the Junkers too, it’s not just marketing (though it was a marketing thing, a very fun marketing thing).
In 1937, Richard Morszeck (son of Rimowa founder Paul Morszeck) introduced the first pieces of Rimowa hand luggage made from aircraft grade aluminum, the same material that was used to make the German airplanes of the era – the Junkers 25 among them. The cases proved popular for the sturdiness and light weight that was provided by the aluminum construction. Then in the early 1950s the company introduced the ribbed exterior texture (inspired again by the aircraft exterior) which has become a calling card for the brand. If you see a groved silver metal case, you know it’s a Rimowa.
Being a frequent traveler and owner of several Rimowa cases (all aluminum) myself, it is refreshing to see a family company that can innovate while also remaining true to its roots. To me Rimowa is the perfect example of how to run a company. It has all of the heritage anyone could ever ask for, it stays true to the values on which it was founded, and it continues to make a quality product to the highest standards. What else could you possibly want? Well maybe a personalization option. never mind, I have that covered.