Convincing your best friend to drive you to downtown L.A. to check out a new shop isn’t always an easy thing. As someone that lives in New York I get the aversion to “downtown” – it’s a big commitment. Similarly for me, at times it is difficult to get me to leave my twenty block bubble in downtown New York. Luckily though, my friend didn’t mind making the trip and today we got to check out the new retail arm of maker Apolis for the first time.
The new shop, dubbed Apolis: Common Gallery is a minimal men’s retail store on East 3rd Street that stocks all of the complete line from the burgeoning menswear label, along with nearly all of the brand’s many collaborations. The simple space, true to its name, also serves as a gallery to showcase the content (film and otherwise) from the company’s many sourcing and humanitarian missions all over the world.
With rents much lower than New York (especially in the Arts District where Apolis has dug in), the retail scene in L.A. is much more dynamic – in my opinion – than on the East Coast. The lower overhead (with means lower risk) makes it possible for brands to experiment more and take more of a chance on their own. This also means that a brand can truly tell its story and present product in the best possible context.
The Apolis shop is simple and clean with a good selection of product and an easy layout. Some would say that the minimal empty store thing is over done or just done, but I think Apolis is just getting started and the shop will evolve over time. When it comes down to it I like what the guys from Apolis offer in terms of both product and (retail) experience – making a trip to downtown L.A. worth it every time.
Apolis: Common Gallery | 806 East 3rd Street Los Angeles, CA 90013 | +1.855.4APOLIS