Shopping Project Wooster

By the time the trade show circuit rotates to Las Vegas you basically feel like you’ve seen everything you could possibly see. After going to so many shows you sort of feel uninspired and unmotivated, even though you are seeing clothes that won’t be available to buy for months. Thankfully, Nick Wooster took it upon himself to inject a little excitement and a little Pitti into this most recent Project Las Vegas with his directional Project Wooster. The special section culled together 32 different menswear brands in what felt – enjoyably – much more like an actual shop than a trade show. Wooster merchandised established brands like Isaia, Boglioli, Mackintosh and Levi’s Vintage Clothing with new collections from Raif Adelberg and Todd Snyder to create an interesting mix of tailored and casual menswear. It is definitely – in my opinion – the precise direction men’s style / retail is headed.

Hats off to Wooster for giving people a reason to be inspired, to discover some unexpected things and to meet some new people along the way; especially this late in the trade show process. It should also be said that Wooster himself is quiet and humble in person. I don’t know many men more deserving of praise than him. To me, this all goes back to wanting to see good things happen to good people, and Project Wooster definitely fits that bill.

Above: Mr. Nickelson Wooster

Above: Looks from Todd Synder SS12

Above: Another Todd Snyder look.

Above: Boglioli SS12

Above: More Boglioli

Above: Wolsey. Founded in 1755, it claims to be the oldest clothing brand in the world.

Above: More Wolsey

Above: Nigel Cabourn SS12

Above: Levi’s Vintage Clothing minis. (FYI, Levi’s is a client of Paul + Williams)

Above: Raif Adelberg SS12. Insanely awesome cashmere knits.

Above: More Raif Adelberg

Comments on “Shopping Project Wooster

    Larry on August 25, 2011 4:23 PM:

    Raif Adelberg.. the dude abides. on August 25, 2011 11:15 PM:

    Good job Mike!

    Things Is Cool on August 26, 2011 2:47 AM:

    Loving the Wolsey pieces pictured.

    Lorenzo on August 26, 2011 6:36 AM:

    When you know you’re gonna be under the street-style spotlight, you almost inevitably end up dressed up as some sort of “fashion clown”, no offense meant. The selection he made seems to reflect the same spirit.

    Elmstreet on August 26, 2011 10:12 AM:

    Uhm Lorenzo, we all read the NYTimes article too.
    Nice stuff. Sweater looks real nice, I think I can find the same thing at Bobby’s from Boston.

    Makaga on August 26, 2011 1:14 PM:

    Thanks for posting!

    mat buckets on August 26, 2011 5:18 PM:

    ive seen the video he did for this too, great stuff. the NC block shirt looks wicked

    Ray Hull on August 26, 2011 5:39 PM:

    “Hats off to Wooster” Would a bowler on top of that out fit be too much?

    KENYAN on August 26, 2011 11:19 PM:

    Mister Williams,

    I 2nd ” Thanks for posting…..! “.


    artis4fashion on August 28, 2011 1:38 AM:

    I love Mr. Woosters style! Sooooo cool and unique! Thx for sharing! Michaela

    ERICDAVIS on August 29, 2011 2:02 AM:


    CecilB on August 29, 2011 10:18 PM:

    Project Wooster looks fresh and exciting. However on first glance Toddy Synder pieces look curiously identical what he did at J.Crew. Shouldn’t this be an opportunity to say something new and perhaps exciting?

    uno mas on September 14, 2011 8:42 AM:

    raif adelberg is a biggest douchebag in canada. all he does is suck everyshop owners ass so, he can be associated with them. screw rich kids

Comments are closed.