The people at Gant have teamed up with The Impossible Project to put together one heck of an in-store giveaway. I’m a big fan of Gant and am super impressed with what the folks at The Impossible Project are doing, so I thought it would be cool to share it with you guys. The spoils of the contest are: a limited-edition Dutch-style city bike (made expressly for Gant) and an amazing deadstock Polaroid SX-70 Alpha 1 camera with a full kit. Starting today, anyone that buys something from the new Gant AW10 collection at the company’s Bleecker Street store can have their picture taken and entered for a chance to win the whole shebang.
If you aren’t familiar with The Impossible Project, they are people after my own heart. IMPOSSIBLE was created with the aim to save analog instant photography from extinction, and has recently succeeded in producing new analog instant film for traditional Polaroid cameras, thereby saving millions of perfectly functioning Polaroid cameras from becoming obsolete since Polaroid ceased production several years ago. As it stands today IMPOSSIBLE is the only company in the world making instant film. And hats off to them for doing it. What the folks at IMPOSSIBLE did is pretty close to my dream of saving a dying factory or brand from closure. So hats off to them.
Enter at: Gant Rugger 353 Bleecker Street | New York City
The Contest runs through New York Fashion Week after which a winner will be announced.
The IMPOSSIBLE Project portion of the giveaway includes an Original leather-covered Polaroid SX-70 Alpha 1 Land Camera with matching strap â€“ which has never been used and is fully restored with a 1 year guarantee. A Polaroid SX-70 Accessory Kit with Tripod adapter, Close- Up lens, Lens Shade, Accessory Holder, and Remote Release are also included. The winner will be able to carry everything home in a vintage leather Polaroid SX-70 Kit Case featuring an original SX-70 Quick Start card and “World of SX-70” brochure, IMPOSSIBLE Project bumper sticker, and two unopened flash bars in their original packaging. To get the winner started, two packs of newly produced PX 100 Silver Shade film for SX-70 cameras will also be included, which is a type of film manufactured by the IMPOSSIBLE team that is designed for vintage Polaroid cameras.
We invited some friends over to the Gant store to get things going…