There is an excellent article on brogues by Dogulas Hart in Vice Magazine (yep, you read that correctly, Vice wrote about brogues), which I think is worth a closer look. The article was posted a little while back, but it is still intriguing to see the old time institutions continuing on, same as ever. It is interesting to hear what Fred the Shoe has to say about everything from the deadstock that he “can’t be bothered” to sell on eBay, to one of my most coveted labels, Trickers. Be sure to click over to Vice to read the entire article. (Found via Bloke and Coke)

Vice: So people just know you as Fred?

Fred the Shoe: Fred the Shoe.

That’s a great name.

Don’t go taking the piss, son. That’s just the name I got given. All the old boys down the pub end up with names, just the way it goes.

How long have you been working here now?

Well, the shop has been here since about 1860 or ’61. The BBC recently done a thing on the Walworth Road about the shops and how they are still going. It’s not changed that much.

Brogues have always been my thing. They’re my personal passion. I remember my first introduction to them as a really young kid. I had an uncle who used to dress impeccably and he always wore a beautiful pair of brogues.

They are important. They’re the first impression. I mean, you can have a £1,000 suit on, but with a tatty pair of shoes you’ll still look a disgrace.

A lot of girls that I’ve known have said, “Look at a guy’s shoes and if they are up to something, well, you know…”

That’s right. You have to keep them clean and looking good if you want that side of things to go well.

Have you noticed that over the years the same waves of youth fashion–or whatever you want to call it–keep coming back time and again?

Well, the mod thing certainly is coming back. I still do very well with things like the Bass loafer. They originally came out in America in the 30s and nowadays I sell them to kids and to their grandfathers.

That’s what I’m dressing like now. My grandfather.

Strange, innit?

So in the 70s, when the mod thing was happening the first time around, were they buying brogues?

Nah, I was a mod and I didn’t wear them back then.

What was your mod-shoe regimen like?

In the 60s, in places like Rye Lane or Peckham, where I come from, and even up west, the shop to go to was called Revels. They sold the fashionable Italian shoes and they cost a week’s wages. It was around then that they first brought out the driving shoe as well–the one with the buckle that went right up the back. I never wore lace-ups. And then you had the skinheads. At that point it was all Royals and Doc Martens with them.

Is that when people started wearing brogues with denims?

Yeah, late 60s. But even then you still had the shop in Covent Garden that made the Beatle boot, which was very popular.

I remember that Revels used to be there right up until the 80s, when I moved to London.

One Saturday I queued up there for three hours for a pair of Beatle boots. They were £3 and 15 shillings back when I was on four quid a week. And they were blue. Navy blue, if I remember.

You always see black-and-white photographs from that period, so it’s a shock when you come across color photographs and realize how many different shades the shoes were in.

Yeah, there were a lot of jazzy colors. That was when the correspondent brogue, which is the black and white or brown and beige, was also popular.

What are those shoes in the old unopened boxes up there on the very top shelf called?

I never go up to those high shelves any more. There is a load of old stock in here. The shoes in those boxes, they were called “eagles” years ago, and they came in colored suede. They were Teddy boy shoes, really.

Unworn, brand-new 50s and 60s shoes would cost an arm and a leg on eBay now.

I can’t be bothered with that whole eBay business. I haven’t even got a mobile phone, let alone that whole lot.

Have you ever been up to Northampton to see the factories where they make the shoes?

I’ve only ever been to one factory and that was Cox’s–George Cox.

Are Loake and Church’s still there?

Oh yeah, and Crocket & Jones, they are a good brand. And Trickers, now that’s a classic brand.

How come it’s panned out that Church’s have ended up being viewed as the fancier brogue on the high street? Are they the best company?

If you wanted to break it down, you could call your Loake a Ford and your Church’s a Mercedes. At the end of the day, they are similar in a lot of ways but the Church’s have a bit more attention to detail. If anything, though, I find Loakes more comfortable.

Have you noticed a renewed interest in brogues just recently? I’ve been wearing them for years but it’s only been in the last few that you see so many kids with brogues on.

Last year was a very good year. We were selling more of the top-end expensive shoes.

I can just imagine a business like this going on forever because people are always going to want quality shoes.

It depends what you want out of it. Nowadays it’s only me and Billy, the fella who owns the place, so we don’t need so much income. It does us. Billy’s old man started off selling leather braces and that down the Cut in Waterloo in the last century. He moved on to shoes, bought this shop in 1957, and here we are. This has been a shoe shop since the 1890s. The guy who owned it before us was 90 when he died. He was born here and died here, in this shop. When we first moved in, it had a frosted-glass cubicle so the ladies couldn’t be seen trying on boots, showing their ankles in public.

When you first moved in here, what was the area like?

It was the 60s. You know that saying, “If you remember the 60s, you weren’t there?” Bollocks. There was a lot of good music around: the first Stones LP, the Who, the Faces, and dancing to Motown every weekend in the clubs. I could jig about in them days. I even went to Brighton a few times. I did pills, the old purple hearts and that, but back then I could dance all night on a bottle of Coke. A lot of the clubs you couldn’t even get alcohol in. It was either pills or Coca-Cola. Bit like these raves they have nowadays except they’re all on that crack now. You’d never get in a fight back then because if you’d spent £40 on a mohair suit you wouldn’t want anyone to spill anything on it.

So you never got into scraps?

Nah. It went on, but I never hit anyone and no one never hit me.

Men’s Traditional Shoes 171 Camberwell Road London SE5 020 7703 4179