Being good at Twitter isn’t something I would normally say about someone. Now this goes beyond understanding social media as a professional, and it’s more than being a “digital native” whatever that actually means. But when I think about Chris Black who’s new book I Know You Think You Know It All was inspired by his informative use of social media, I almost always come to the realization that this guy is just good at Twitter. Obviously Chris is good at many other things and not just some highly evolved Twitter jockey. If you know Chris in real life it is easy to see how his brand of quirkiness and humor translate so seamlessly to first Twitter’s punchy medium, but also to this humorous (and honestly, helpful) new book. I met with with Chris for a quick Q&A at one of my favorite haunts Lafayette to see if perhaps I do actually do know it all.
Michael Williams: How did this, or when did the idea for the book come about? … When did you first get the idea for something like this?
Chris Black: I didn’t have the idea, actually. Powerhouse had the idea.
MW: Oh really?
CB: Powerhouse approached me about doing it, and I was obviously open to it. Who doesn’t want to make a book, you know what I mean? Especially if someone asks you. But it was you know his, Wes from Powerhouse who’s my publisher, I think the idea stemmed from Twitter, you know. That’s where he got the idea from.
MW: He saw your Twitter?
CB: Yeah, and him and I were friendly, and he followed me and his wife, who follows me too, and they like kinda talked about it is the story that I heard and then they asked me if I would do it, and I was like yeah man, whatever, you know.
MW: So were they thinking like you know you’re good at Twitter, obviously. You’re a quasi social media professional.
CB: Very quasi.