Wisconsin | A Continuous Lean.

Leinenkugel’s and the Case for Summer Beer.

Jul 19th, 2013 | Categories: Beer, David Coggins, Drinking, Wisconsin | by David Coggins

barstools

Nobody sets out to be what Kingsley Amis refers to as a “beer bore.” When you’re a teenager you don’t drone on about Belgian Lambics, how you only drink Kölsch in Cologne and mercifully you never utter the word “handcrafted.” No, when you’re eighteen you drink what’s available, familiar, cheap and geographically appropriate. And that’s as it should be.

For us, summers in Wisconsin meant Leinenkugel’s, which came, like Annie Hall, from nearby Chippewa Falls. The bottle declared that it’s “brewed by 73 people who care” which is reassuring. It’s been around since 1867 and has been run by many generations of Jacob Leinenkugel’s descendants, which is good. Then it was bought by an international conglomerate in 1988, which is not as good, but perhaps not surprising.

Even for those of use who are devoted wine drinkers, it remains a very fine beer. Well, perhaps not very fine, but certainly good enough. That’s one of the funny things about the beer you grow up with: Your associations are so strong that they can overwhelm your judgment about the taste. This comes into sharp relief when you try your friend’s favorite beer from Washington or Maine and hint that it’s subpar (perhaps over the years you have acquired a few habits of the beer bore). Your friend looks at you icily, as if you’ve insulted his mother’s cooking.





Shopping Madison | Context

Jun 4th, 2010 | Categories: Men's Stores, Shopping, Wisconsin | by Michael Williams

On a recent adventure to the Badger State I made a long overdue visit to Context, one the best independent shops in the country. Owners (and brothers) Ben & Sam Parker, and Ryan Huber have built a truly unique destination for menswear aficionados in Madison, and of course for the rest of us across the internet. It was a real pleasure to finally check the place out and see first hand how nice the shop really is.





Cheeseburger in Paradise (Wisconsin, USA)

Jun 1st, 2010 | Categories: Americana, Drinking, Food, Wisconsin | by Michael Williams

If you happen to find yourself out in the country in Wisconsin, do yourself a favor and stop by the Pleasant Ridge Store for a burger and a beer. That’s exactly what I did not too long ago and I’m a happier man for it. Situated seemingly in the middle of nowhere (and I mean that in the best possible way) the Pleasant Ridge Store used to be exactly that, a country store, but these days they serve the farmers and dairy folk with cold Wisconsin brews and bar food.