The whole point of this blog, from the beginning way back in 2007, was to find out more about the things that have stood the test of time, to delve into the things that we love and find out why and how they are made. Not long ago, I traveled to Switzerland with Cartier to learn about the history of its famous Tank watches, and to see the newest member of the Tank tribe, the Tank MC, come to life. To be able to have access to the people, process and history that goes into something as unique and important as a Cartier watch, let alone, a Tank, is an important moment for both ACL as an aesthetic minded medium, and also for me personally. Because, there are few things in this world that as closely link men and style together more than the Cartier Tank watch. If I were never allowed to see another factory after this, deep down I would always know I went out on top.
The Cartier factory sits in a small town called La Chaux-de-Fonds, situated squarely in the valley between the Jura mountains. This long basin between Geneva and Basel in Switzerland is colloquially known as “Watch Valley,” for both its historical ties to many prominent watchmakers and the area’s continued role at the center of fine watchmaking. Stand basically anywhere in the area and you can see at least one famous watch brand. I can’t think of another place anywhere in the world where you can find as many significant luxury brands together in one area.