Generally I feel comfortable away from home. I’ve lived in New York for 12 years and I don’t ever think I will feel like a New Yorker. I don’t think I ever want to. When I say “home” I am referring to Ohio. It’s a place I have barely lived as an adult, but it is still where I feel like I fit best into the world. There’s some sort of Midwestern draw that comes back to me very quickly when I am there. My business partner and I are both from Ohio and I think we both like to hire people from the Midwest because we all seem to think about the world in similar ways. We just make sense to each other. It’s also the reason we love to work with Red Wing. Part of it is the spirit of the company, and part of it is the people. Nothing is forced and nothing is insincere. If something doesn’t make sense, they don’t do it.
A few months ago I flew to Minneapolis to see Red Wing, but we didn’t drive down to its headquarters on the Mississippi, we got in a car and drove a few hours straight into the Wisconsin countryside to Eau Claire. With the talented director Andrew David Watson, we set out to make a film about the supremely talented musician Justin Vernon. We knew that he had an affinity for Red Wing and that he has been wearing the boots for years, having learned of the brand the same way I did, from his dad. More than make a marketing video, Red Wing really just wanted to tell Justin’s story because it is honest and real.