It seems that it is easier to find cool American stuff in Japan than in the U.S. Nanamica — one of my favorite stores in Tokyo — only seemed to reinforce that belief. The company holds the Japanese license for Filson, Champion, The North Face and other American brands. Nanamica also designs and produces the Japan-only The North Face Purple Label collection. You can’t physically pick up the any of the Purple Label goods in a store without 1. falling in love and 2. having the salesperson point out that the range is only for the Japanese market. I always wanted to politely respond to the sales associates that I could tell that collection was specifically designed for Japan because it wasn’t fucking ugly like in America.
I picked up this trench by The North Face. Perfect for the rainy chilly weather in New York.










