Grooming is a topic that doesn’t get a lot of play around these parts. A few weeks ago the Morning Regimen post elicited a terrific, yet unexpected discussion on shaving. Working to focus more on the subject, I thought it prudent to highlight one of my most-liked skincare and shaving brands, Baxter of California. The company was founded out of necessity (and a void in the men’s skincare market), by Baxter Finley in 1966 becoming the first American men’s grooming company. Fast forward to the year two-thousand when Mr. Finley — who was looking to retire — placed the controls in the capable hands of his family friend and neighbor Jean-Pierre Mastey. Since taking over Jean-Pierre has done an excellent job of streamlining and re-positioning the brand and it now sits as one of the premier players in the space. I had a chance to talk to Mr. Mastey and shed some light on the good things happening at Baxter. Read our Q&A after the jump…
