This fall Converse tapped San Francisco’s Unionmade, a store that has emerged as one of America’s best sources of well-made and good-looking menswear, to showcase the life and style of the Jack Purcell sneakers. In addition to being one of the best merchandised and art directed independent shops out there, Unionmade has mastered the art of mixing brands and showcasing an evolved sense of style and taste that serves as a source of inspiration for many. Much of this comes from the store’s founders Todd Barkett and Carl Chiara, both vets of big brands (Gap and Levi’s respectively), but Unionmade’s Brand Director Spencer Lemon also brings an interesting dimension to the team. I took the chance to catch up with him and talk about classic kicks, finding a hassle free beer and his favorite book shop in San Francisco.
What’s your favorite way to wear Jack Purcells?
Any way is typically a good way. Part of the beauty of a classic style and silhouette like the Jack Purcell is that it’s incredibly versatile. They look great brand new or worn in and pair well with most outfits.
Talk to me about where Jack Purcell takes you on the weekend. What’s your favorite brunch stop?
Bar Tartine. Friend and owner, Chad Robertson (who also owns Tartine Bakery) has been re-imagining his restaurant over the last couple years and it’s been really exciting to try and visit regularly as the menu evolves. Drawing heavy inspiration from Eastern Europe and working primarily with local produce, there’s often a new seasonal offering to try and a number of staples to indulge in.
What neighborhood in San Francisco is your favorite?
Alamo Square. I’m biased because I also live in this neighborhood, but it’s relatively low key and central to most of the other areas I get to regularly. There’s a lot of change happening right now, some interesting and some not so interesting, but it’s always a game of pros and cons.