Creativity is spurred by uncertainty. That’s the Ledbury way.
In 2007, as the international economy teetered on total collapse, friends Paul Trible and Paul Watson found themselves in a precarious position. At the time the pair was well on their way to receiving masters degrees in business from the University of Oxford, but they began to worry that their chosen careers might be over before they even began. So, the two Pauls hit the reset button, finding the inspiration for their next move in their mutual admiration of English tailoring, as they traded in stocks for shirts.
Paul and Paul went straight to the source – London’s legendary Jermyn Street, where they worked they way into an apprenticeship under one of the block’s storied shirt makers. For about a year the duo studied and sewed their way into a shirt production process, until they were ready to venture out on their own. In a fitting nod to their infatuation with British craftsmanship, Paul squared founded their shirt brand in a Notting Hill pub, pulling their name from the street sign which read Ledbury Road.