The Details team seems to be dedicating more space to the front of book news pages these days. I noticed the new look in March but I didn’t get a chance to go over it here. I was impressed with the improved section from the April issue. The art direction has been cleaned up and redesigned creating a fresh new look. There are a few enjoyable pages of news and service in the section. One that I particularly enjoyed is a breakdown of presidential style through the years. I noticed that Details didn’t play favorites and featured four Democrats and four Republicans. The story was an interesting way to discuss the 2008 presidential candidate’s style because normally those features are brutal.
This week I’m doing press appointments to show our new AW08 collections. Olch is showing ninety-four styles of ties this season, almost twice as many as last season. Out of those ninety-four, one bow tie has garnered the most attention from editors. It is made of a very soft Alpaca fabric and some are skeptical that it can even be tied. In one appointment I was even challenged to tie it – which inevitably brings up the discussion of learning to tie a bow tie. I learned the skill about five years ago by repeatedly tying the bow shape on my leg for practice. Once my hands had learned the motion, I switched to my neck. I wouldn’t say that method is the most effective, but it worked. There are a lot of guides out there teaching men the essential skill of tying a bow, most of which are crap. I did manage to find two informative and helpful videos on the subject for those still working to master the art of tying a proper bow tie.
Success! The Olch Alpaca bow tie.
I like to join things merely for the sake of membership. The more obscure the group the better. Two organizations that I think are endearing and worth joining are the Letter Writers Alliance and the Corduroy Appreciation Club.
New York is the capital of the service universe. If you have a crazy idea for a company, New York City is the one place that has enough people with the disposable income to make it a success. With everything in the world being “luxury” these days, companies have to work hard to find new services that distinguish themselves to the 10021 set. Enter Flatrate Elite, the high-end moving company that provides the world’s only true luxury moving experience. The company professes to have thought of everything, from providing you with your own private “elite liaison”, to setting up all of your electronics, to moving your rare wine collection. This really seems like something Michael Shvo would think up. How long until Flatrate Elite is the official mover of the W New York Downtown? Also, how has this not been covered in New York Magazine?
Literally, all you need is a Centurion Card and a lot of nice stuff that needs moving. You barely have to know your address. Okay, all you have to know is your name and how to use your cell phone. That’s it!
More info from the company’s website.
“Led by your personal Elite Liaison, we’ll handle everything you need for your move from start to finish. From planning and logistics, to unpacking and setup, we’ll move you to your new home while beautifully managing and protecting your art, antiques, wine collection, pianos, buildings, and more in the process.”
Las Vegas never fails to amuse me with its outdoor advertising. I remember on one of my first visits in the nineties seeing the signs for the 1-800-DNA-Test companies that help you figure out who fathered your child. Ridiculous. The trend continues with the amazing – Las Vegas style Swiss banking vaults. These Private Vaults help secure your stacks of cash and keep your wife/ex-wife/future wife or the federal government at bay. Supposedly the company uses retina scanning to keep you free from pesky record keeping. My question is, what happens when the “ultimate protection” decides to leave town in the middle of the night? I suppose that would be a typical result for Vegas, going home without your money…
At Your Service is a weekly round-up of helpful and interesting service journalism. Inspired by the “ultimate in service and style” Vitals magazine. I follow the media and keep you in the know. *(And yes, technically none of these are actually “charticles” but who is keeping track)
Knowing that the new issue is fresh on newsstands I took the opportunity to feature the Winter 2008 issue of the sneaker and jeans centric men’s magazine. Antenna does an excellent job with their still-life product pages. This content makes up most of each issue (there was a cool Steven Alan profile in there too). I would compare their approach to the many product obsessed Japanese magazines (Including one that I have covered previously). The pharmacy still-life pages from this issue were amazing. In Antenna you find pages focused on tooth brushes for example, mixed right in the middle of pages with plaid shirts, puffer coats and electronics. I love it – very well done – bathroom reading for sure.