Don’t let the small store-front fool you, Carson Street Clothiers is a veritable mecca of modern menswear. Located on Crosby Street (Carson Street is a nod to the street where the shop’s owners Brian Trunzo and Matt Breen lived together in Philadelphia), CSC instantly became a true “destination store” from day it opened its doors this past year, catering to a savvy clientele of style obsessives young and old.
The store’s stock nimbly melds forward thinking sportswear, with traditional tailoring in a style that has been endearingly labeled as “neo-geezer.” For all stores though the first year is a learning process, and for a store of Carson Street’s size both physically and in the number of brands, there’s a lot to be learned. We spoke with Trunzo about what he’s learned, where the store’s heading, and what it’s like find new brands.
ACL: Since Carson Street opened this past year you all have added several new brands to your roster, some of which are entirely new and some of which are just new to your shop, so what do you look for when buying a new brand?
Brian Trunzo: “Breaking” new brands is something in which we take great pride, but it is a tricky and even dangerous activity. Since we approach buying from a “fan-first” basis, the threshold issue is whether we love the product and find it intriguing enough to make it into our own wardrobes. This is a pretty easy threshold to cross, though, seeing how much amazing stuff is being produced every season, so then we ask ourselves whether we truly believe that the brand in question would add something new to our shop. Once we’ve answered this question, more questions need to be answered: would our customer be interested in this product? would this product potentially cannibalize the sales of another brand we already carry? does this new brand seem financially viable enough to deliver to us on time and not fold and disappear in six months? Once we’ve answered all these questions, then we can decide the brand or product’s place in our shop. Yeah, it’s an exhausting activity.